Director of Photography

Josh Saiderman

The Stepford Wives&nbsp;meets Alice in Wonderland as Charlie&nbsp;Sarsfield&nbsp;transports us to a surreal world where&nbsp;Rita Ora endures a fictional wedding from hell.The&nbsp;vibrant visual for You Only Love Me features scenes of a bride’s day turned tumultuously upside-down, in which Sarsfield was inspired by Tim Burton and Wes Anderson for the LA-shot video - and features a cameo by none other than Sharon Stone.Charlie Sarsfield says:&nbsp;"The concept for ‘You Only Love Me’ is centered around a nightmare wedding but we wanted it to feel somewhere in between a dream and a nightmare, where everything is continually going wrong but building up incrementally throughout the visual.[imgtoken data:1]"We cast a group of ‘bad-maids’ around Rita, focussed on making the day amazing for themselves, rather than Rita. Colour plays a really important role in this. The ‘bad-maids’ are dressed in bright, clashing colours, whereas Rita is in a neutral palette throughout, highlighting the idea that she is out of place in a surreal world."I drew inspiration from directors such as Tim Burton and Wes Anderson in terms of colour, shooting style, production design and accessories. Pairing slow camera zooms and vibrant colours with bold outfits and wigs, reminiscent of movies such as ‘Edward Scissorhands’. "Rita was truly amazing, she is an artist that knows her strengths and she gave a great performance. The video is a bold release, stepping away from the traditional pop video and making something that we both wanted to make. We had a lot of fun in the process too!”

Rick Ramirez

Tom Erebout

Charlie Sarsfield

Paul Bock

Untold Studios

Faye Purcell

Dimitri Christoforidis

Annie Ayres

Abi Perl

Clyde Goins

Emaad Elhardouzi

Ryan Blons

Alex Pringle

Coda Abatti

Castor Gil

David J. Pinzon

John Vial

Anthony Nguyen

Thomas Herring

Aubrey Woodiwiss

Jordan Malonga

Rita Ora 'You Only Love Me’ by Charlie Sarsfield 

Rita Ora - You Only Love Me [Official Video]

Promonews Podcast

Josh Saiderman

Director of Photography

Videos featuring Josh Saiderman

2023 (1)

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