Art Department Assistant

Jorinta Zarembaite

George Moir is the ice cream van man with his own weird, wonderful range of ice lollies, in George McCallum's video for Patio - arguably the staycation anthem of the summer.The&nbsp;West Country-based singer-songwriter's sweet,&nbsp;catchy song will ring true with nearly everyone this year - it's all about not being able to go on a foreign holiday, and having to make the best of it at&nbsp;home. Instead, its about working (mostly), and saving&nbsp;up 'to go next summer'.[imgtoken data:1]First-time director McCallum visualises this idea with inventiveness that owes something to his day job&nbsp;as an ad agency creative, and also to his&nbsp;'side-hustle' -&nbsp;as a baker of cakes disguised as very unlikely things - like a cigarette-filled ashtray.So Moir is not just a regular ice cream van guy, toiling through an English summer of variable weather - but also selling eccentric&nbsp;ices at odd prices, that are&nbsp;advertised on the side of the&nbsp;van, as you might expect, but&nbsp;which also come alive as animated characters throughout the video.&nbsp;And then, some are&nbsp;real - like a baked bean ice lolly, or one made out of loose change, or a diamond-studded ice cream.[imgtoken data:2]George Moir himself has a background as an animator, and this is his first video he has not directed himself. But McCallum has impressively built upon&nbsp;those previous DIY efforts, and allowed the singer's unassuming character to shine. And the attention to detail with the product range&nbsp;- designed by McCallum, animated by Jack Bailey - are&nbsp;the sprinkles and chocolate sauce on the 99.&nbsp;&nbsp;

United Kingdom

George McCallum

Sam Page-Jones

Patio Productions

Natalie Steiner

Freddie Wright

Jan Vrhovnik

Devan Clarke-Sheward

Dan Howe

Ieva Petravičiūté

Rocio Cuenca

Chris Wilson

Homespun

Andi Chu

Black Kite Studios

David Knight

Infectious

Jack Bailey

Oscar Stewart

Sam Knight

Andrew McNeil

Indie

George Moir 'Patio' by George McCallum

George Moir - Patio (Official Video)

Promonews Podcast

Jorinta Zarembaite

Art Department Assistant

Videos featuring Jorinta Zarembaite

2021 (1)

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