Executive Producer

Javier Romero

Roger Guàrdia directs a darkly romantic&nbsp;promo for bachata artist Romeo Santos&nbsp;and&nbsp;Rosalía's collaboration with&nbsp;El Pañuelo.&nbsp;Across a series of interconnected vignettes, we see the artists perform individually - and briefly together - intercut with the dramatic interplay of two dancers, who are simultaneously part&nbsp;of and an exception to the world on-screen.&nbsp;Imbued with a contemporary gothic style, the video is washed in a vibrant red and black colour palette, and boasts slick set design, breathtaking fashion and a truly captivating aesthetic.&nbsp;[imgtoken data:1]Guàrdia connects the distinctive vignettes through colour choices, cinematography and an abyss-like backdrop, which is seemingly endless and full of haunting beauty in every direction.He was inspired by a line in the lyrics of the song,&nbsp;El amor ciego te quita poder, which means 'blind love takes away your power.' Guàrdia notes that “it came to my mind the vampiric side of passionate love. It can be really intense, illogical, emotional, until it sucks all your energy away.”

United Kingdom

Laia Ateca

Chino Castilla

Roger Guàrdia

Marco Sroka

Christy Alcaraz

Sara Renterí

CANADA

Park Pictures

Daniel Fernádez Abelló

Luigi F Rossi

Francesco Rizzo

Justin Pollock

Callum Harrison

Jackie Kelman-bisbee

Valentina Carmona

Ignacio Gimenez

Aitor Bigas

Javier Botella

Marina M. Campomanes

Martes Studio

Romeo Santos, Rosalía 'El Pañuelo' by Roger Guàrdia

Romeo-Santos,-Rosalía-'El-Pañuelo'-by-Roger-Guàrdia

After their blockbusting collaboration on Queen, Todrick Hall and Roy Raz knock it out of the park once again with his high concept celebration of the 80s ballroom scene for&nbsp;Pre-Madonna.&nbsp;Like the astounding&nbsp;<a href="https://www.promonews.tv/videos/2022/04/08/todrick-hall-queen-roy-raz/75844">Queen</a>, this was shot in Kyiv in the period before the Russian invasion, which provides a suitable level of scale for this extravagant and flamboyant display of fashion runways, phenomenal styling and slick choreography.And at the core Todrick gives a wonderfully over the top, and tongue-in-cheek perfromance in a number of jaw-dropping outfits and scenes - not least wearing a ballgown created from metal and old TVs...[imgtoken data:1]Director Roy Raz says, "Pre-Madonna is a tribute to the 90's ballroom scene as Todrick says whimsically- 'the kids were voguing pre Madonna...' - we took everything we love about that period combined with 90's aesthetics...and this is the result.&nbsp;Shot in Kyiv - Our thoughts are always with Ukraine at this time."Dripping with excess at every corner, it's a true&nbsp;tour de force&nbsp;concept with an outrageously fun vibe throughout. What else would we expect from this dream team of creatives?&nbsp;

Samuel Ben Shalom

Tania Usenko

Itay Bezaleli

Roy Raz

Jenia Bilous

2332 Film

In N Out Production

Eugene Malik

Mari Tato

Denis Kumeiko

Kristina Ilyina

Max Salo

Vlad Dobrik

Marta Kopylova

Dan Chapman

Natasha Esmurzieva

Viktor Peters

Black Flamingo Films

Leo Zuloaga

Awal

Frtyfve

Todrick Hall 'Pre-Madonna' by Roy Raz

Todrick-Hall-'Pre-madonna'-by-Roy-Raz

After the tragedy, it's time&nbsp;for some happiness and joy in JAROP's video for Miami artist Maffio, with guest starring roles for&nbsp;Akon x Farruko x Ky-mani Marley.&nbsp;It's a story of how paying forward close gaps between loved ones.

JAROP 

Pablo Baraybar

Ruben Zabala

Arturo Vasquez

Alejandro Villegas

Alejandro Borjas

Gabriel Gaviria

Mileidy Camargo

Daniel Mella

Leonardo Zuloaga

Symmetry Color Grading Studio

Sony Music

Maffio x Akon x Farruko x Ky-mani Marley 'Celebration' by JAROP 

Maffio-X-Akon-X-Farruko-X-Ky-mani-Marley-'Celebration'-by-Jarop-

Love blossoms in the forest,&nbsp;in JAROP's feelgood video for Akon's team-up with Farruko, Solo Tu.The video was shot in Miami - demonstrating its tropical quality - with impressive lenswork from Arturo Vasquez.

United States

Julia Ulanova

Ulanova Talents

Konvict

Akon ft Farruko 'Solo Tu' by JAROP 

Akon-Ft-Farruko-'Solo-Tu'-by-Jarop-

Roles are reversed in JAROP's thought-provoking promo for Akon's Ain't No Peace.&nbsp;The video opens with a short prelude, playing out a scenario that is devastatingly all too common in society:&nbsp;a black man having his life threatened by police for something exceedingly minor - in this case Akon using his phone in his car. A struggle ensues, the officer's gun goes off...&nbsp;Then&nbsp;script flips&nbsp;and we travel back in time, where the same officer is running from a mob, a hauntingly striking change of dynamic. Continuing in this vein, the video plays out with a complete role reversal, from the slave trade to current-day police slaughters.&nbsp;The visual delivers&nbsp;a cutting polemic on society's attitudes to racism, whilst also extending a beacon of hope, something that is so desperately needed today.

Javier Romero

Executive Producer

Videos featuring Javier Romero

2022 (2)

2020 (3)

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