Executive Producer

Jamie Gamache

The Trash Factory AKA James Arden directs a charming throwback to 80s television, in his video for Inhaler.&nbsp;The video for Love Will Get You There sees the group frolic through several late-night concepts, from The Late Late Show to a gunge-tastic gameshow.&nbsp;Packed full of personality and little easter egg throwbacks, it's an upbeat vision for an instantly catchy track - with plenty of playfighting and faux drama to create some conflict.&nbsp;"We shot this entirely on 40-year-old broadcast cameras that I’m honestly shocked we were able to get our hands on," Arden says. "I wanted to recreate the feeling of a world when terrestrial television ruled the airwaves and you could spend an evening skipping between channels."Visually, I was inspired by 1980s late-night talk shows, like Gay Byrne’s in Ireland, tacky game shows I used to watch after school and, of course, performances on The Old Grey Whistle Test and Top of the Pops."The best memories were always when things got a bit out of control live on air… this promo is about those infamous chaotic moments."

Benny Cassey

Yasmine Sabri

Trash Factory

Elva Zhu

OB Management

Lowkey Films

Emily Jeffery

Semera Khan

Harrison Newman

Rui Jiang Ong

Danny Stoker

Soraya Wright

Chrissy

Elaine Lynsksey

James Arden

Katie Dymmock 

Coffee & TV

Ellie Pannett

Adam Galbo

Polydor Records

Inhaler 'Love Will Get You There' by The Trash Factory

Inhaler-'Love-Will-Get-You-There'-by-Trash-Factory

Edem Wornoo brings us into a hazy, blissed-out world of super-chilled and silver-hued folk for singer-songwriter Ash Carvell, aka&nbsp;Quarry.Warnoo's video for Sound Of Your Summer&nbsp;has taken a while to see the light of day. It's significant as it marks the start of his journey as a music video director - which has seen him go on to work with the likes of Dave and Stormzy."Two and a half years ago, I was broke doing whatever I could to get on set and applying for any job I could find with 'creative'&nbsp;in the title - I didn’t get a single one," he recalls.&nbsp;"Then, one faithful day, I got a completely random email from Connor O'Hara and Jamie Gamache at Lowkey Films telling me that they were fans of my work (which at the time was a few super low budget shorts and music vids). We started pitching on videos and the first video that we landed was this."The video&nbsp;was in purgatory for two years and just when I thought it’d never come out, it dropped online. This videos special to me because it has what I can only describe as a magical thread that’s woven throughout every scene that I still strive for till this day. I couldn’t thank Connor, Jamie and everyone else at Lowkey enough for the adventures we’ve had making crazy vids in even crazier circumstances."

Germany

Isabel Forbes

Monique Jonas

Oliver Whitworth

Danielle Goldman

Edem Wornoo

Rachel Bashford

Edel Gardner

Nathalie Pitters

Connor O'Hara

Michael Newton

Joe Starrs

Tom French

Zach Brown

Catharina Scarpellini

Lou Macnamara

Esme Horn

Rebecca Hampson

Charlie France

Andi Chu

Electric Theatre Collective

Sony Music Gemany

Horia Dragoi

Singer-songwriter

Quarry 'Sound Of Your Summer' by Edem Wornoo

Quarry-'Sound-Of-Your-Summer'-by-Edem-Wornoo

Nicolee Tsin directs a breezy performance visual for Eloise's Enough.&nbsp;A fixed, high-angle camera captures Eloise across several pastel-hued studio setups, as she sings and moves in a mesmerisingly understated manner.&nbsp;The use of shaped lighting adds an extra sense of texture and depth to the concept, creating an alluring aesthetic fit for the pages of a fashion magazine.[imgtoken data:1]&nbsp;

United Kingdom

Nicolee Tsin

Andre Wooz

Dijian Eccles

Luxmi Vijay

Danny Rumbelow

Ahmet Husseyin

Orlando O'Mahoney Morris

Aida García Vega

Massimo Filippi

Erin O'Garro

Amii Mcintosh

Elizabeth Owen Perry

Amy Dang

Megan Lee

The Mill

Denova Media

Connie Meade

Eloise 'Enough' by Nicolee Tsin

Eloise-'Eloise---Enough'-by-Nicolee-Tsin

Bjorn Franklin and Johnny Marchetta direct a poignant exploration of love and togetherness, in their promo for Calum Scott.&nbsp;The video for Biblical is split between a series of underwater vignettes and a powerful performance section, linked together in an abstract way.&nbsp;The underwater setups present snapshots of intimate relationships between various couples, whilst Scott watches on from a nondescript vantage point.When one character takes Scott's attention, however, he takes the plunge and breaks down the wall, finding himself in the water too... But was the jump worth it, and will it pay off?&nbsp;Beautifully shot by&nbsp;Simon Plunket, the low key colour palettes and minimalist art direction push the focus onto character and narrative, allowing viewers to project their own feelings and experiences onto the concept."Love is biblical was the theme of our story - capturing intimate moments, that felt locked in time, a feeling of almost serene weightlessness," explain Franklin and Marchetta."Using the underwater setting, we were able to portray dream like moments of love. Intertwined with Callum’s setting where he played the part of the observer, someone who watched and eventually took a leap of faith and searching for that same feeling himself."&nbsp;&nbsp;

Bjorn Franklin

Johnny Marchetta

Gina Burns

Connor O’Hara

Polly Millner

Simon Plunket

Elliott Dupuy

Alfie Brown

Shaun Waldie

Ellie Stidolph

Zamaine Ismail

Katie Dymmock

Targa Sahyoun

Capitol

Calum Scott 'Biblical' by Bjorn Franklin & Johnny Marchetta

-Calum-Scott-'Biblical'-by-Franklin-&-Marchetta

Nicolee Tsin directs a dreamy one-take promo for up and coming pop sensation Eloise.&nbsp;Backdropped by the London skyline at sunset, the choreography-based visual explores the dichotomic emotions of falling for someone, and having it pan out differently than you had hoped.&nbsp;Adopting an old Hollywood-style theatricality in the movement, the piece feels warmly nostalgic, whilst also evoking universal feelings that each and every viewer will be able to relate to.

Lux London

Aida G. Veda

Amii Mctintosh

Jakub Franasowicz

Harbour Records

Cinelab Film and Digital

Eloise 'Who's She' by Nicolee Tsin

Eloise-'Who's-She'-by-Nicolee-Tsin

Dotan begs for forgiveness in Bjorn&nbsp;Franklin &amp; Johnny Marchetta's poignant promo for Mercy.&nbsp;The video&nbsp;switches between footage of the artist trapped in a gloomy prison cell, with a mysterious narrative unfolding throughout the concept, based around an act of arson.&nbsp;Anchored by a devastatingly effective performance, Dotan displays a real knack for acting, whilst the climax at the end feels worthy of the dramatic build-up.

Netherlands

Matt Farrant

Salvador Gomez

Maisie Brooks

Claudia Burns

Alternative

Indie

Dotan 'Mercy' by Franklin & Marchetta

Dotan--'Mercy-'-by-Franklin-&-Marchetta

Wes Nelson thrives in a surreal suburbia, in Oliver Jennings' offbeat promo for Nice To Meet Ya.Vibrant, refreshing and aspirational, the video is anchored by smooth performances and breathtaking art direction - care of&nbsp;Elena Muntoni and crew.&nbsp;DoP&nbsp;David Wright is a perfect fit for the concept, and his ability to balance a sense of reality with the more exaggerated aspects creates a unique, eclectic vision.

Oliver Jennings

Ersan Beskardes

Dayo Moshood

Ellicia Lotherington

David Wright

Benjamin Smith

Andy Jones

Chris Dowling

Elena Muntoni

Debbie Daly

Abbey May

Aisling Knight

Johnny Tully

Tag Collective Arts

Johan Barrios

Mouthpiece

James Hackett

Tommy McMahon

Hip Hop

Wes Nelson ft Yxng Bane 'Nice To Meet Ya' by Oliver Jennings 

Wes-Nelson-'Wes-Nelson-Ft-Yxng-Bane---Nice-To-Meet-Ya-'-by-Oliver-Jennings-

Founder/MDs Jamie Gamache and Connor O'Hara explain how Lowkey Films has quickly become a force to be reckoned with in UK music videos.In just two years, Lowkey Films has made&nbsp;a big impression in British music videos. The company's&nbsp;output, including hugely popular videos&nbsp;for the likes of AJ Tracey, SL, Sigala,&nbsp;Che Lingo and more, just in 2020 alone, means their industry profile no longer matches their name.&nbsp;Founded and run by Jamie Gamache and Connor O'Hara, Lowkey only began producing music promos in earnest in 2018. Since then it's been pretty much non-stop for the pair. They have been prolific, working with directors both on and off their roster -&nbsp;and the productions have been getting bigger. Their largest to date, for Fredo &amp; Dave's Money Talks, is certainly one of the standout British videos of the year so far.So we thought it was a good time to catch up with&nbsp;Gamache, 28, and O'Hara, 27 ("Jamie is one year older and it’s something Connor likes to remind him about every day")&nbsp;to&nbsp;find out more about them,&nbsp;and their plans for the future. It turns out they go way back, having grown up not far from each other in Surrey - and have already done some hard yards in the film business before they entered the fray of music videos...[imgtoken data:1]Your work and rapid rise in music video production with Lowkey suggests that you've gained some useful experience elsewhere in film. So what was your route&nbsp;into filmmaking?JAMIE: The first time I considered a job working in film was when I found out that Titanic grossed over a billion dollars…&nbsp;&nbsp;Cut to fifteen or so years later: 254 meal deals and 987 Diet Cokes down, the reality has hit.I started off working in the industry as a sound designer after studying on the Tonmeister course&nbsp;[at Surrey University]. I worked at Sound Disposition in Tottenham for about four years with a really lovely team working on numerous projects including Bulletproof (Sky), Wounds (Netflix), City Of Lies (starring Johnny Depp) and others.<blockquote>Neither of us had any family in film, or mentors... it’s always been about following intuition, watching and learning.</blockquote>All the while, Connor and I were making zombie films to upload onto&nbsp;Youtube, making fake blood out of custard and food colouring, ha ha. After moving away from the zombie films we started taking things a little more seriously, screening shorts at festivals - and starting to dabble in music videos.CONNOR:&nbsp;When I was nine&nbsp;years old I had an illness that left me bedbound for a few months – in which time I devoured the first two&nbsp;Lord Of The Rings&nbsp;films, and told myself that one day I would work in the film industry.Flash forward, and after a miserable and fairly disappointing first year at university, I messaged Jamie to say that I wanted to make something. And thus, we did… and ‘Lowkey Films’ began, when we were 19 (well, Jamie was 20). We started Lowkey with our friend Alexander Lincoln, an actor, who is now in Emmerdale.Here he is looking sexy and hairy in one of our early short films, Wander.[imgtoken data:2]From here I worked on whatever sets or videos I could until I was 21 when I started my first ‘proper’ job - thirteen months on Star Wars: The Last Jedi in the art department. Neither Jamie or I have had any family from film or any mentors who held our hand, so for us it’s always just been about following intuition, watching and learning.Can you tell us&nbsp;more about how you met and started collaborating?JAMIE: We met in bands in our early teens. You could say we were in ‘rival’ bands in our area in Surrey, and became friends after playing gigs together. After a year or so we decided to form our own band called A Wolf Like Me and actually did pretty well, touring the UK, and playing with bands such Gallows, You Me At Six, Young Guns and Outcry Collective.Here’s an embarrassing poster of when we were in that band when we were 16 (well, Connor was 15...).&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;[imgtoken data:3]<blockquote>A Wolf Like Me actually did pretty well, touring the UK...</blockquote>CONNOR: I’ve always wanted to be a filmmaker and after the band stopped, Jamie and I still wanted to do something creative together. One summer we started shooting zombie short films together for a bit of fun and decided to call ourselves Lowkey Films, not knowing that one day Lowkey would be our full-time job.We started with filming our family members on the only cameras we could afford. In time we got into some newspapers, gained momentum, and grew from there. When we were 21 (well, Jamie was 22) we did a short film called Infinite, [starring George MacKay, later of Pride, Sunshine On Leith,&nbsp;1917, etc] which was probably the first time our friends, family, people around us, thought - ‘oh, they’re actually taking this seriously.’[vidtoken data:0]It was summer 2018 when we decided to have a crack at actually making Lowkey ‘official’ by doing our first music video for a band called XY&amp;O.[vidtoken data:1]What made&nbsp;you realise that the time was right to launch Lowkey as a serious concern?JAMIE: In the first place we started Lowkey just to create something and tell little stories. Infinite and Wander, the shorts we’ve mentioned above, were both quite successful, which kind of gave us the confidence that we could do this.CONNOR: We got jobs in film to pay the bills and learn more. Jamie did sound design while I worked in set decoration. What we found in our time working elsewhere was that the environments could sometimes be toxic; be that sexist, racist, homophobic or just generally rude. In 2018 when we decided to make Lowkey into an ‘actual’ company we did so with the ‘unique selling point’ that we would be the good guys, and be the antidote to the bad environments that sometimes exist with the film industry.<blockquote>We found the environments we worked in elsewhere could be toxic - sexist, racist, homophobic or just generally rude.</blockquote>Has&nbsp;music video production been your main focus in the past couple of years?JAMIE: I’d say we divide our time between music video and narrative. The best thing about music videos is that we’re constantly working with amazing new crews, exciting new directors and from learning daily through writing, shooting, editing and repeating. We put this knowledge into our narrative work to make us better producers there.Also, producing music videos is sort of like wiping forty people's arses everyday for a living. So I guess that’s also good practice for the future, ha…CONNOR: For us, what music videos really allow is creative freedom and collaboration with artists who are also looking to push boundaries. In what other reality can you create films that defy gravity, time or consciousness? For example, one of our genius directors Edem Wornoo did this recently [in the Fredo &amp; Dave 'Money Talks' video] which was entirely shot backwards other than some moments where images on screen move both forward and back in time.&nbsp;[vidtoken data:2]What was the first music video you made that felt like a significant step for Lowkey?&nbsp;&nbsp;&nbsp;CONNOR: From a creative perspective, Ghostpoet's Concrete Pony was a huge step for us. It was the first video we worked on that really started pricking up peoples ears and turning some heads. We both had white t-shirts on, standing two feet deep in black gunk holding Obar (Ghostpoet) upside down. This was low-budget producing 101, and it’s been followed with a few awards nominations which is always nice too.[vidtoken data:3]Secondly, we’d say a video we did for Robinson's Watching You, as it was our first time working with OB – something that has lead to a really great relationship.[vidtoken data:4]Who are the directors on the Lowkey roster? Can you explain why you were keen to sign each of them, what you think their strengths are?CONNOR:&nbsp;In no particular order: <a href="https://lowkeyfilms.co.uk/director/the-trash-factory" target="_blank">The Trash Factory</a>, <a href="https://lowkeyfilms.co.uk/director/vasilisa" target="_blank">Vasilisa Forbes</a>, <a href="https://lowkeyfilms.co.uk/director/edem-wornoo" target="_blank">Edem Wornoo</a>, <a href="https://lowkeyfilms.co.uk/director/franklin--marchetta" target="_blank">Franklin &amp; Marchetta</a>, <a href="https://lowkeyfilms.co.uk/director/nicolee-tsin" target="_blank">Nicolee Tsin</a> and <a href="https://lowkeyfilms.co.uk/director/charlie-dennis" target="_blank">Charlie Dennis</a>.We connect deeply to people, particularly nice people. All our directors we have a personal relationship with, and would happily go to the pub with any of them just for a chin-wag. On top of that, they’re all madly talented and madly different.There’s a wealth of talent here that, we believe, with Lowkey and OB Management can finally be released onto the world. You really should see some of the treatments they’re writing – it really is just the start for them.[imgtoken data:4]Above: Lowkey Films' founders/MDs Jamie Gamache (left), and Connor O'Hara<blockquote>We’re the production company where our directors say ‘jump’, and we say ‘how high?'</blockquote>JAMIE:&nbsp;We like difference and we like challenges. We’re the production company where our directors say ‘jump’ and we say ‘how high?'. Worth also giving a shout out to Oliver Jennings who we’ve been servicing for – our extended Lowkey Family.What are the videos that you would choose that represent the next big steps forward for the company?JAMIE: We started this year with a great video for Dave &amp; Fredo that I mentioned above. For us that was the biggest video we had done to date, and the fact it was something narrative and different felt very ‘us’.We’ve also just had our first feature film financed and our feature documentary Dear Future Children in distribution, which is a huge step forward from that side. The trailer isn’t out yet but here’s a taster...[vidtoken data:5]CONNOR: We’re currently in the process of doing a VFX-heavy, 360 video which feels cool – alongside doing a really cool video for quite a big artist. However, other big steps forward was coming straight out of lockdown and filming videos for AJ Tracey and SL [both directed by Oliver Jennings]. We prepped them both throughout full lockdown and with AJ in particular, were on set just days after restrictions lifted - and working safely.[vidtoken data:6]The SL video was a long time coming as Oliver had been discussing the idea with [Virgin EMI director of videos] James Hackett for the best part of seven or eight months. With the video originally scheduled to shoot in Bolivia, we had to re-shift the focus and bring Oliver’s crazy ideas to life within the UK once international travel wasn’t an option anymore.&nbsp;[vidtoken data:7]What were the main challenges of making videos in the year of the pandemic? What were the hairiest moments (that you’re willing to talk about!)?JAMIE: The main challenge has been trying to stay sane in amongst all the risk assessments ha, ha. I actually feel we’ve been really lucky this past year. We’ve taken Covid very seriously, and so have all of our crews and clients so we haven’t had too many awful moments. It’s been almost ‘nice’ looking after the crews in this way, and being able to provide both work and safety.<blockquote>As a young company, we’ve now done more music videos post-Covid than we did pre-Covid.</blockquote>CONNOR: Of course it’s been quite stressful working, but it’s stressful for everyone no matter what your job. It’s a huge time in the world. At Lowkey we’ve definitely felt a responsibility that, if we can work safely and provide work to an industry that frankly, was quite forgotten by the governments help, then we should do our best to continue. Safely. The other side is that… as a young company, we’ve now done more music videos post-Covid than we did pre-Covid, haha. So we’re like playdough and have just moulded to this new way of working.Is there a philosophy behind the company - the ‘special sauce’ - that makes Lowkey distinctive from other outfits?JAMIE:&nbsp;As a company, it’s our values. One of the biggest reasons we started Lowkey is because of the toxicity we’d experienced or seen in the industry. Whether it be racism, sexism, lack of support or respect. We’ve both experienced toxic environments in the past and wanted to put our values and ethos at the heart of everything we do.This feeds into the crews we chose to work with, the staff we employ, the directors we sign and we strongly believe that the culmination of all of this weaves it’s way into our output and helps the company excel.[imgtoken data:5]Above: O'Hara and Gamache stand on a huge&nbsp;mountain of cash on the Money Talks video shoot. It's not there's, it's Fredo and Dave's.&nbsp;What has been the best feedback (and/or advice) you’ve had, from the label side or elsewhere, about the work you’ve been doing?JAMIE: Best advice is hard to say personally – but I would say that we’re definitely not overly confident here and we really respect the experience and advice of all crew, producers, labels, reps that we work with.CONNOR: It’s not so much advice, but I do strangely quite like it when you feel like a label goes with another 'safer’ option than the one our director has&nbsp;pitched. That just spurs me on to keep making the cool stuff and not let those rejects get to us, as essentially… we don’t want to be making just ‘safe’ videos.Where do you see Lowkey heading in 3, 5 or more years?&nbsp;JAMIE: We’ve just opened our new office in Clapham which we’ve made sure feels very ‘us’. Super-comfy with a big TV, etc. We made sure we got a space that the great freelancers we work with and directors can use and work in as much as possible – but can also stay for some after-work drinks when we’re allowed to do that.<blockquote>For us, music videos allows creative freedom and collaboration with artists also looking to push boundaries.</blockquote>When looking forward to the next three to five years, we’ve been really amazed by what’s happened in even the past year so honestly – who knows?!&nbsp;I think it would be amazing if in five&nbsp;years more of our directors have their names on everyone’s minds and for us to have the knowledge that they’re producing exciting and challenging work.With our first two features going into production this year, it would be great to have worked on some more narrative bits with our directors too.&nbsp;CONNOR: We’ve already grown quite rapidly in 2021. We started the year with three of us, and by May there will be six in Lowkey. We’re on the lookout for a Head of Brands &amp; Music to be able to handle that on a full-time basis while we continue bringing in new work, and working on our narrative features. We’re keen to keep our director roster small and focussed and continue to grow and invest as much time as we can into their development so we’re only looking to sign a few more directing talent to the roster in 2021.Generally it’s just really nice hearing crew speak highly of the way we treat them and the attitude we try and create on set. In a way, I don’t really care if we don’t ‘grow’ any more… so long as we stick to the ethics and attitude that we currently have and don’t get jaded by too many RA’s and PCR tests.• Check out the directors' at Lowkey Films <a href="https://lowkeyfilms.co.uk/directors" target="_blank">here</a>; their music video roster is represented by OB Management <a href="https://www.obmanagement.co.uk/directors?roster=music-video&amp;agency=lowkey" target="_blank">here</a>

Lowkey Films - making a big impression  

George MacKay: A terminally-ill man has a plan to 'live on' and gets his friends to help. | Infinite

Shades of You - XY&O

Fredo-Ft-Dave--'Fredo---Money-Talks-Ft.-Dave'-by-Edem-Wornoo

Ghostpoet – Concrete Pony (Official Video)

Robinson-'Watching-You'-by-Balan-Evans	

Dear Future Children • Trailer

Aj-Tracey-&-Mabel-'West-Ten'-by-Oliver-Jennings

Sl-'Little-Bird'-by-Oliver-Jennings

Eloise tries to move on from her past in the dreamy promo for Hungover, directed by Nicolee Tsin.&nbsp;Letting loose in a sun-drenched apartment building, we see the artist and two dancers move swiftly through several laidback vignettes, taking time for some R&amp;R after the breakup of a relationship.&nbsp;DoP&nbsp;Carmen Pellon matches the relaxed energy with gentle camera movement and bright, organic lighting, creating a dreamlike aesthetic where worries can melt away."Hungover is about reminiscing and forgetting an ex-lover," explains Tsin.&nbsp;"I wanted to capture moments where we indulge in quintessential pleasures - we dance freely in front of the mirror, we dress up, we daydream and wonder if we could be a kid again..."They gently reminds us to feel comfortable in our own skin and have a little more fun, just as the way Eloise makes us feel in her music."

Micheal Newton

Carmen Pellon

Ed Vijayavargiya

Marina Lewin R

Jonquil Lawrence

Connor Gaffe

Naomi Lake

Jessica Vile

Tomas Frigstad

Akhilesh Patel

Nathalie Zangi

Kane Klendjian

Soul

Eloise 'Hungover' by Nicolee Tsin

Eloise-'Eloise---Hungover'-by-Nicolee-Tsin

Fredo and Dave's collaboration on Money Talks gets a tremendous visual directed by Edem Wornoo, as we follow the story of how a £50 note ended up on the rappers' extraordinary mountain of money - that they then set alight.From the spectacular beginning, things only get more impressive. Essentially, Money Talks is about our relationship with money as humans and the ways in which it reveals things about us. And this is a hugely powerful video for Friedo and Dave's incendiary track.Through the course of the video&nbsp;we move steadily backwards, and in each superbly mounted sequence, Fredo and Dave defy logic by performing in sync while the footage is clearly moving in reverse. But that is only partly about a clever visual technique. It is also a drama, where the unsavoury human behaviour that revolves around the journey of this substantial banknote is unveiled.A story of the corrupting power of money that is brilliantly told by Edem, a very impressive new directing talent.

Chris Malin

Benjamin Worthington

Gabrielle Niedojadlo

Kieran Brown

Suzie Walsh

Jessica Mcquaid

Beau Pritchard James

Charles Gamble

Alex Gregory

Charlie Morris

Tk-fx

Saam Farahmand

Michael Vega

Grime

Fredo ft Dave 'Money Talks' by Edem Wornoo

The darker side of human nature get&nbsp;an uplifting digital makeover, in The Trash Factory's bonkers video for Punctual.&nbsp;A modern love story for these weird and wonderful times, we follow a trio of different relationships&nbsp;that are all riddled with infidelity. Instead of blowing up in the traditional fashion, the revenge takes a Tik-Tok style twist, causing the scorned to launch into a series of dance moves - eerily similar to the lockdown dance video craze, which is now bleeding into official videos too.&nbsp;Mischievous and tongue-in-cheek, this is a standout first pop video from&nbsp;the director, who has transformed his gritty, edgy&nbsp;style into something brilliantly unique and addictive.&nbsp;

The Trash Factory

Poppy Ashton

Stefan Yap

Benjy Kirkman

Elisa Spigariol

Eliot Morris

Mathew Rice

Lottie Grant

Frances Straker

Beth Roberts

Ore Okonedo

Polydor

Gary Kent

Punctual 'I Don't Wanna Know' by The Trash Factory

Punctual-'I-Don't-Wanna-Know-'-by-The-Trash-Factory

Connor O'Hara experiments with wildly different perspectives&nbsp;in his latest video for Che Lingo.&nbsp;The promo for South jumps from air to land, and catching glimpses of South London from unique vantage points.&nbsp;The aspirational, introspective vignettes are masterfully weaved together through clever transitions and dynamic visual effects, and the abstract cinematography mirrors the artist's sense of boundless energy.&nbsp;"The idea was to do a total departure from my last video with Che for Dark Days," says O'Hara.&nbsp;"We wanted to make this a homage to where we both live - South London -&nbsp;by seeing it through his perspective as well as through his 'Daemons':&nbsp;a mouse&nbsp;and a macaw."We dive through each of their retinas, seeing moments from Che's past alongside their differing perspectives of South."<blockquote>We wanted to see South London&nbsp;through Che's perspective - and through his 'Daemons' - a mouse and a macaw.</blockquote>

Luke C Harper

Steven Fairman

Simon Battensby

Marta Strauss

Michael Pearce

7wallace Music

Hip-Hop

Che Lingo 'South' by Connor O'Hara 

Che-Lingo--'South'-by-Connor-O'hara-

Director James Arden -&nbsp;aka The Trash Factory -&nbsp;takes us on a surreal, sunlit frolic through the marshlands in Tayo Sound's apathetically cool new promo.Across a series of offbeat vignettes, Tayo acquires a wonderfully odd series of props, and finds a way to include them in&nbsp;his understated, feel-good performance.&nbsp;It's a breezy three and a half minutes with plenty of charm, elevated by DoP&nbsp;Joseph Gainsborough's atypical perspectives and shot choices.&nbsp;

Joseph Gainsborough

Tayo Sound 'Someone New' by The Trash Factory

Jamie Gamache

Executive Producer

Interviews featuring Jamie Gamache

Videos featuring Jamie Gamache

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