Executive Producer

Irlanda Tapia

Monica G. Carter directs a moving promo for Alok, Sigala and Ellie Goulding.&nbsp;The video for All By Myself explores&nbsp;individuality, and comes complete with a powerful message - our differences are our superpower, and they are something to be celebrated, not hidden away.&nbsp;The concept follows the&nbsp;main character - Pryscilla - on a night out, and explores the differences in her experience as a deaf person, compared to those of her friends.&nbsp;Slick and cinematic, the video is beautiful to look at, and the performances are all top-notch too.&nbsp;[imgtoken data:1]"I wanted to create a piece that showcased how your differences should not hold you back," says Carter.&nbsp;"On the contrary they make you who you are, giving you a unique perspective of the world around you and I was fortunate enough to work with Pryscilla who embodies this to a T."Pryscilla is deaf but instead of letting this deter her from her goals she is proud of her deafness. She embraces it as a part of who she is: an outgoing individual who loves to dance.[imgtoken data:2]"For me this question was fundamental: how does she feel and hear the music? She told me that apart from her hearing aids helping her hear some of the music she also feels the vibrations of the base of the song through a speaker. This made her feel the rhythm of the music, and her rhythm is impeccable! She finds ways to hear the music and enjoy it fully."With this video I wanted to portray her passion for dancing and her passion for life. Directing her was such a beautiful experience; all the time touching base with each other, ensuring we portrayed her world as authentically and as excitingly as possible showing that although it seems very different it actually is not that different at all."

Fernanda Altuzar Valverde / Maria Jose Alvarez Muro

Angel Susarrey

Monica G. Carter

Claudia Rebolledo

Carrie Sutton

The Maestros

Ailsa Robertson

Cristo Dominguez

Lluis Martí

Gianna Cisneros

Head Of Production: Gerardo Salas

Fernando Aragon

Enrique Moncada

Aleida Gomez

Julian Rivera Contreras

Ignasi GonzÁlez

Moonlight Barcelona Grading Studio

Wolf

Pryscilla Monroy

Sony Germany

Maria Jose Alvarez Muro

Edgar Cortes

Electronic

Alok, Sigala, Ellie Goulding 'All By Myself' by Monica G. Carter

Alok,-Sigala,-Ellie-Goulding-'All-By-Myself'-by-Monica-G.-Carter

Samuel Douek directs an emotional narrative for Tom Walker's Serotonin.&nbsp;Exploring how grief affects a family dynamic, and the bumpy road to forging new relationships with loved ones, the video follows a daughter struggling to connect with her father after the loss of her mum.&nbsp;The video was shot in&nbsp;Teotihaucan, Mexico, an area which relies on the&nbsp;hot air balloon trade, and this aspect of the concept provides the perfect backdrop for the story to take place.&nbsp;Absolutely beautiful to watch, the video captures a rawness within the locations and characters, which contrasts perfectly with the vivid, chromatic textures and materials of the balloons.&nbsp;&nbsp;

Juliette Wileman

Maria Teresa Gamboa

Samuel Douek

Fernanda Preciado

Alexa Haywood at Free Agent UK

Violeta Films

CAMP 

Kat Cattaneo

Paco Quiroz

Angello Faccini

Alexa Haywood

Constanza Pérez

Ana Cardona

Francesca Woods

Axel Torres

Jorge Rodriguez

Aileen Ruelas

Paulina Martínez

Vania Palafox

Ollie Ireland

Absolute Post

Tom Walker 'Serotonin' by Samuel Douek

Tom-Walker-'Serotonin'-by-Samuel-Douek

Samuel Douek celebrates the power of dance in his energetic promo for Sigala.&nbsp;The video for Melody was inspired by the rich culture of Mexico, and follows a woman who rides the bus on her way to work, unexpectedly bringing a full dance party with her.&nbsp;As she sits down to start her daily routine, she jumps between the real world and a hyper-stylised dream world, where everyone enters an explosive fantasy of colour and choreography.&nbsp;Transcending the confines of the bus, we see the party spill out onto the street, in a celebratory string of vibrant performance vignettes.&nbsp;Throwing shapes around several picturesque locations in the city, it's a beautiful video to look at, and a true&nbsp;tour de force&nbsp;of creativity and collaboration.&nbsp;Working with a full Mexican cast and crew it was&nbsp;Douek's first&nbsp;video with&nbsp;CAMP on the other side of the Atlantic, in collaboration with Violeta Films.

United Kingdom

Arturo Galvan

Ewar Rayner Van Cawlaert

Leo Calzoni

Fabián Monroy

Anna Cardona

Manuel Gonzalez

Effie, Abraham, Gretel

Ranchito

Elena Argiros

Sony Music

Kike Moncada

Sigala 'Melody' by Samuel Douek

Sigala-'Melody'-by-Samuel-Douek

Monica G. Carter tracks the relationship of two brothers from youth to adulthood, in the ethereal&nbsp;promo for Tell It To My Heart.The video opens with sweeping shots of beautiful Mexican landscapes, where two characters rest on a concrete structure in the middle of a body of water.Match-cutting between vignettes of the characters as kids and then as adults, we see the pair perform abstract movements, which are intercut with snapshots of a dreamlike narrative.[imgtoken data:1]Stunningly shot by Miguel Zetina, the visual feels strangely tactile yet imperceptible, blurring the boundaries between fantasy and reality whilst remaining decidedly univocal in its concept."Directing Tell It To My Heart&nbsp;was a beautiful experience," says Carter.&nbsp;"Not only because it is based on a true story, but also because I wanted to show that love is love, that you have to accept yourself for who you are and not be scared to show it."I wanted to create a piece that was intimate. A piece that showed Mexico in a different light, to convey that the macho culture that is present in Mexico can be broken. Love conquers all."

Karla Vazquez

Tamara Acuna

Miguel Zetina

Erick Gallegos

Jose Luis Rojas "broco"

Javier Jimenez

Almudena Segura

Pedro Cruz

Ruben Galamba

Metropolitana

Nathalia Rodriguez

Antonio Acosta

John Hassay

Island Records

Alternative

Meduza ft Hozier 'Tell It To My Heart' by Monica G. Carter

Meduza-'Tell-It-To-My-Heart-Ft.-Hozier'-by-Monica-G.-Carter

An unexpected pregnancy puts a strain on a young woman's relationships, in Monica G. Carter's beautifully introspective promo for Rudimental.&nbsp;The video for Jumper focuses on the&nbsp;core relationships in the life of the girl - played by Fernanda Rivera - with her friends,&nbsp;her love interest, but particularly her mother.&nbsp;Through abstract snapshots of private moments, we come to understand that a short-lived fling has long-term consequences which threaten to upend her idea of stability, religion and purpose. But the love between a mother and her daughter prevails, and sets her up for a new chapter in her life.&nbsp;Shot in Mexico City, the locations frame the story within&nbsp;the tapestry of life buzzing in every corner, and the casting is spot-on for every role.&nbsp;Excellent, thought-provoking work.[imgtoken data:1]&nbsp;

Irlanda Tapia

Executive Producer

Videos featuring Irlanda Tapia

2022 (3)

2021 (2)

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