Choreographer

Ianthe Wright

Toddla T and Roots Manuva have got a potential hit on their hands with Watch Me Dance, so they get the slightly tongue-in-cheek pop video treatment from Rollo Jackson, in which Roots is a loveable fish out of water witnessing the fitness of his artfully-attired dancers, but still just about maintaining his focus.
"I had a pretty open brief - the use of colour was going to be key, especially in the light of Toddla's previous video that was black and white," explains Rollo. "I was really keen to make something abstract and unreal that I could insert Roots' performance and Toddla's cameo into, something that used colour but with a refined 'matte' palette rather than overblown glossy colours normally associated with pop videos. 
"In the same way I wanted the dancers to be slightly unreal, robotic almost, for the attention of the viewer to be drawn to their movement and shape but not in a typical 'sexy backing dancer' way that you so often see. I was also really keen to construct something that was slightly confusing visually using in camera techniques rather anything done in post. 

"They also made the costumes and introduced the slightly Bauhaus element which complemented the roboticism of the dancing I wanted. The choreography followed suit and needed to be mannequin-like rather seductive, hence drawing attention away from their real skin colour / body shape. One thing I definitely learnt is that all over body paint takes A LONG TIME!" 
Toddla T feat. Roots Manuva Watch Me Dance (Ninja Tune) Directed / Edited: Rollo Jackson DoP: Carl Burke 1st AD: Jhonny Zurita Producer: Chris Goulder Art Direction: Anna Lomax &amp; Jamie Brown Make Up: Kim Kiefer Choreographer: Ianthe Wright Stylist: Mel Downing Commissioner: Maddy Salvage

Carl Burke

Jhonny Zurita

Chris Goulder

Kim Kiefer

Mel Downing

Maddy Salvage

Toddla T feat. Roots Manuva 'Watch Me Dance' by Rollo Jackson 

Toddla-T-feat.-Roots-Manuva-'Watch-Me-Dance'-by-Rollo-Jackson-

Here's one for the fashionistas. After the films for YSL menswear by Sarah Chatfield and Chris Sweeney here's more evidence that the fashion promo vid has properly arrived, bursting with creative possibilities - and interesting clothing, obviously.
Zaiba Jabbar directed this for acclaimed label David David for London Fashion Week last month. It's Zaiba's first solo directing project - she's also directed a few vids as half of Claire &amp; Zaiba, including one for <a href="http://uk.youtube.com/watchv=gw7b3C92JXI">Joe &amp; Will Ask</a>.

Ianthe Wright

Choreographer

Videos featuring Ianthe Wright

2011 (1)

2008 (1)

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