Stylist

Holly MacDonald

Brock Neal Roberts's new video for Sam Fender - his second for the South Shields singer-songwriter, after last year's&nbsp;MVA-nominated&nbsp;video for&nbsp;Seventeen Going Under - elevates an everyday story of teenage friendship&nbsp;with a clever visual device.&nbsp;In the video for Getting Started, we see four friends work their way down their tower block, picking each other up on the way as they prepare to head for a night out. And each stage is mainly presented as a three dimensional photo, the camera tracking through the boys as they are caught static,&nbsp;in the moment.[imgtoken data:1]Brock has mainly used&nbsp;in-camera effects to create this sense of hyperreality, with the young actors freezing their bodies in a physical way&nbsp;rather than achieving the effect in post-production - identical twins were used to play the same characters, to bring the complex blocking to life.&nbsp; Imaginative art direction assists to make this work, such as the spray of a deodorant can and smoke from a cigarette created with cotton wool.Sam Fender's performance&nbsp;is the final piece of the jigsaw, walking through the same night-time streets, the unseen narrator of the boys' lives. In the Director's Cut we are featuring here, he is slightly more incidental to the action than&nbsp;in the official release. Ultimately, it is a charming and positive representation of youth and young male friendship.[imgtoken data:2]

United Kingdom

Louis Simonon

Bardha Krasniqi

Brock Neal Roberts

Manoela Chaibai

George Telfer

OB Management

Agile Films

Semera Khan

Vini Curtis

Precious Mahaga

Sana Khan

Smera Kumar

Elle Lotherington

Nick Teulon

Barney Batchelor

Chris Starkey

Katya Bourvis

Kiloh Falby Clark

Ed Cooper

Assembly Rooms

Richard Fearon

Bruce Langfield

Black Kite Studios

Polydor

Rock

Sam Fender 'Getting Started' (Director's Cut) by Brock Neal Roberts

Sam-Fender-'Getting-Started-(dc)'-by-Brock-Neal-Roberts

KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.&nbsp;The video for Bad boasts a whirlwind of stimulating visual imagery, with top-notch performances and glossy set design taking focus throughout.&nbsp;The pairing of the artists is a match made in heaven - on both the track and the video - and the playful performances paired with slick choreography - by Yin Yang Twinz - amp up the energy to new heights.&nbsp;[imgtoken data:1]

KC Locke

Lewis Nicholson

Swords & Eagles

Marisa Garner

Ella Taylor-Palfrey

Luke Goodrich

Matthew Emvin Taylor

Sean Lomax

Danny Usman

Lee Symington

Jenny O'Sullivan

Rebecca Lockwood

Hammah Sorcha

Jamil Shaukat

Yin Yang Twinz

Alex Gregory

No.8

Marisa Garner Associates

Fawaz Al-jabban

Warner Music

Cora Delaney

Pa Salieu ft Aitch 'Bad' by KC Locke

Pa-Salieu-Ft-Aitch-'Bad'-by-Kc-Locke

Nathan James Tettey channels a powerful grime superhero concept in his video for Ghetts' team-up with Stormzy on Skengman - with a little help from&nbsp;RUFFMERCY.Tettey weaves the charismatic performance of the two artists - with Ghetts in his Ghetto persona - into a narrative of stylised violence and retribution, delivered in a stark monochromatic vision akin to the darkest of superhero action movies, or Frank Miller's Sin City series.Cameo appearances by D Double E, Mist, Shaybo, and martial artist Michael 'Venom'&nbsp;Page also contribute to the idea of an alternative&nbsp;league of superheroes emerging on dangerous streets to protect the city - and this is sealed by a wonderful edit by Ollie Paxton, and work by the VFX team at Untold Studios.&nbsp;The final graphic flourish by the inimitable Russ Murphy aka RUFFMERCY completes the job. Having won an UKMVA for the video for <a href="https://www.promonews.tv/videos/2020/07/15/ghetts-ft-jaykae-moonchild-sannelly-mozambique-ruffmercy/66568" target="_blank">Ghetts' Mozambique</a>, his contribution on the third video for the rapper's highly anticipated new album Conflict Of Interest adds an understated element of comicbook-style fantasy&nbsp;to what is an already very strong piece. Sets the bar high on marquee grime videos for the coming year.

Nathan James Tettey

Nkem Egbuchiri

Untold Studios

Annie Ayres

Sam Meyer

Lloyd Cook

Elisa Spigariol

Jake Buckley

Jakob Gierse

Lucinda Worth

Ollie Paxton

Yoomin Lee

George Reid

Ahmed El-azma

Tom Humphrey

Alex Grey

Benoit Paya

RUFFMERCY

Will Lyte

Grime

Ghetts ft Stormzy & Ghetto 'Skengman' by Nathan James Tettey

Ghetts-Feat-Stormzy-&-Ghetto-'Skengman'-by-Nathan-James-Tettey

In Meeks &amp; Frost's video for B***K, Pa Salieu embodies different aspects of black history, each one special and unique, all captured in a single take utilising motion control.&nbsp; &nbsp; &nbsp;The intricate blocking of all the various incarnations of Pa Salieu&nbsp;was only made possible via DoP Francis Lane and his team running an almost real time compositing workflow that delivered to monitors a draft composit of all the varios Moco takes.B***K closes with a homage to black queens where we see a giant lady towering over Pa.

Meeks & Frost

Freddie Barrass

Ato Yankey

Francis Lane

Louis Vella

Amir Mourfi

Jon Monroe

Dion Thomas

Las Bandas Be Brave

Justin Pentecost

Pa Saleiu 'B***K' by Meeks & Frost

Pa-Saleiu-'B***k'-by-Meeks-&-Frost

Amun and friends take time for some R&amp;R in a luscious country mansion, in Pip + Lib's promo for Done Me.&nbsp;Centred on empowerment and flipping the script on usual UK rap videos, the concept boasts a series of relaxed vignettes, each coming together to celebrate what it means to be female and in charge of your own story.&nbsp;

Pip + Lib

Tia Varnnard

Afzhal Robbani

Murren Tullett

Barney Coates

Francesca Catalano

Callum Collins

Jonquil Lawrence

Regina Meessen

Nina Robinson

Bruno Downey

Yulia Bulashenko

Sony Music

Grant Sandy Phillips

Hip Hop

Amun 'Done Me' by Pip + Lib

Amun-'Done-Me'-by-Pip-+-Lib

Nos directs Pa Salieu's latest high energy number, paying homage to pre-Covid era club settings.&nbsp;Encapsulating the euphoria of unabashed partying and dancing - something of a distant memory for nearly everyone right now - the visual moves at a breakneck pace, getting right in on the breathless action.&nbsp;DoP Olan Collardy creates a sense of frenzied fun through the cinematography, utilising coruscating strobe lights and off-kilter camera angles to match the energy of the performance."I've been wanting to work with Pa Salieu for a long time and was really excited to jump on such a high energy track," says Nos.&nbsp;"The idea was to emulate the typical Gambian raves that Pa is so familiar with, but in the UK."I was excited to work with so many dancers in one video, the energy they brought was perfect for that dancehall vibe we are so familiar with."

Louise Clarke

Out Since Tuesday

Scott Claydon

Olan Collardy

Oliver Bingham

James Duffey

Amelia Stevens

Karla Quinonez Leon

Josh Homer

Jonny Thorpe

Glassworks

Park Village

Oksi Odedina

James Huthwaite

Dancehall

Pa Salieu 'Block Boy' by Nos 

Pa-Salieu-'Block-Boy'-by-Nos-

Sophie Jones&#39;s second collaboration with Etta Bond is an absorbing, cinematic slice of life which has the artist and her co-star A2 reflecting that appearances can be deceptive.With black and white photography by Oliver Ford, three apparently tough young men show that they are more than what they initially portray to the world. Meanwhile, Sophie Jones keeps it believeable intimated for Etta and A2s&#39;s performance.

Sophie Jones

Byron McNally

Partizan Darkroom

Mayling Wong

Joe Browne

Tom Wynbourne

Oliver Ford

Ali Baines

Josh Tilley

Sal Redpath

Liz El-kadhi

Charlie Reddie

Homespun

Oisín O'Driscoll

The Mill

Claire Stubbs @ Mouthpiece

Oddchild Music

Etta Bond ft A2 'Surface' by Sophie Jones

Etta Bond ft. A2 - Surface [Music Video] | GRM Daily

Dan Emmerson captures an authentic slice of life of London-based Nigerian reggae-dancehall star Burna Boy - with&nbsp;Lily Allen popping around for good measure - in this vibrant, doc-style video for Heaven&#39;s Gate.It&#39;s also two for the price of one, as it segues seamlessly into Sekkle Down (ft J Hus), as the girls of the neighbourhood head out from the salon on a night on the town...

Dan Emmerson

Nick Hayes

Somesuch

Saskia Whinney

Martha McGuirk

Deepa Keshvala

Chris Punk

Esteban Gimpelewicz

Paulina Rzeszowska

Lisa Chau

Ben Crook

Speade

Tim Smith

Shadeh Smith

Atlantic Records

Reggae

Burna Boy ft. Lily Allen, J. Hus 'Heaven's Gate/Sekkle Down' by Dan Emmerson

Burna-Boy-'Heaven's-Gate-(feat.-Lily-Allen)/sekkle-Down-(feat.-J-Hus)'-by-Dan-Emmerson

Louis Tomlinson returns to his hometown of Doncaster &ndash;&nbsp;and brings Brooklyn-born Bebe Rexha with him &ndash;&nbsp;in Craig Moore&#39;s thoroughly enjoyable&nbsp;video for Back To You.Louis&#39;s journey back to his roots becomes a salute to his beginnings and upbringing, with Bebe providing the glamour, but not looking out of place in gritty South Yorkshire either. The pair finally get together on the pitch at the Keepmoat Stadium - where Tomlinson once turned out for his beloved Doncaster FC - and that&#39;s better than it probably sounds.It&#39;s down to Craig Moore&#39;s pop sensibility and canny direction that he makes the most of an unlikely setting, and&nbsp;performances where the bond of friendship between the singers feels authentic.

Craig Moore

Toby Walsham

FAMILIA

Natalie Uglow

Callan Green

Jess Doxey

Rob Hunter

Danny Matthews

Lee Martin

Jen Ainsley

Roxanna Gillani

Daniel Millar

Syco

Louis Tomlinson ft Bebe Rexha & Digital Farm Animals 'Back To You' by Craig Moore

Louis Tomlinson - Back to You (Official Video) ft. Bebe Rexha, Digital Farm Animals

As far as opening shots go, an aerial view of a dead deer lying in a pool of blood on a frozen lake is a hell of a way to hook us in.Zhang + Knight&#39;s frozen epic for &#39;Glitter &amp; Gloss&#39; by&nbsp;Skott&nbsp;is an expansive journey with snowmobiles, piercing winter sun and a gang of young, modern nomads wandering the tundra. Shot in Kiev, the clip depicts a seemingly mystical world of snow-white expanses and solitary homes. The video perfectly combines a mysterious journey with an ethereal performance in an enchanting setting.

Zhang + Knight

Ria Hanish-Oakes

Katie Lambert

Joe Cook

Jean-Philippe Blunt

Philip Louis Hambi

Elizabeth Doonan

2332 Films

Skott 'Glitter & Gloss' by Zhang + Knight

Skott-'Glitter-&-Gloss'-by-Zhang-+-Knight

Obsessively recording life&#39;s experiences&nbsp;on our phones has become utterly commonplace. There couldn&#39;t be a downside, could there?Directing duo The Rig Out&#39;s video for Knox Brown&#39;s Reignite&nbsp;follows&nbsp;a budding romance through the prism of the smartphone upon with the leading man&#39;s compulsively records&nbsp;every moment - including the couple&#39;s romantic trip to Rymans. Perhaps not surprisingly, it turns out the images on his phone last longer than the relationship itself.&nbsp;

Holly MacDonald

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