Stylist

Holly MacDonald

Charlie Sarsfield directs a compelling promo for George Ezra's Dance All Over Me, which sees George in a large studio space, performing as a group of dancers begin to multiply behind him.&nbsp;Transitioning from wide shots to extreme close-ups, the camera glides around the space smoothly, capturing a hypnotic amalgam of movement and performance.[imgtoken data:1]"Since watching his early videos, I’ve always wanted to work with George and actually doing so has been quite surreal," says Sarsfield.&nbsp;"The idea stemmed from taking inspiration and techniques traditionally used in hip hop videos from the likes of Kendrick Lemar and Pa Salieu, where people in the background begin to multiply."We wanted it to feel like George had walked onto the wrong set, surrounded by dancers. As the track progresses, the choreo really comes to life, almost as if the music inspired them to move."George liked the idea of having line dancing, featuring LOTs of dancers and the routine was masterfully put together by Suzzette Brissett. Huge thanks to everyone involved in bringing this to life. It’s great to see it out in the world.“I’m really proud of this video. It was an ambitious set up and the team executed it beautifully."

United Kingdom

Toby Tomkins

Charlie Sarsfield

Mathias Gilay

Untold Studios

Michael Lewin

Vini Curtis

Courtney Bennett

Nkem Egbuchiri

Tia Varnnard

Jack Green

Beau Pritchard-James

Sam Bishop

Daniel Deighton

Ollie Cipres

Joe Munroe

Suzette Brissett

Vaneza Londono

Tom Herring

Columbia

Singer-songwriter

George Ezra 'Dance All Over Me' by Charlie Sarsfield

George Ezra - Dance All Over Me (Official Video)

Brock Neal Roberts's new video for Sam Fender - his second for the South Shields singer-songwriter, after last year's&nbsp;MVA-nominated&nbsp;video for&nbsp;Seventeen Going Under - elevates an everyday story of teenage friendship&nbsp;with a clever visual device.&nbsp;In the video for Getting Started, we see four friends work their way down their tower block, picking each other up on the way as they prepare to head for a night out. And each stage is mainly presented as a three dimensional photo, the camera tracking through the boys as they are caught static,&nbsp;in the moment.[imgtoken data:1]Brock has mainly used&nbsp;in-camera effects to create this sense of hyperreality, with the young actors freezing their bodies in a physical way&nbsp;rather than achieving the effect in post-production - identical twins were used to play the same characters, to bring the complex blocking to life.&nbsp; Imaginative art direction assists to make this work, such as the spray of a deodorant can and smoke from a cigarette created with cotton wool.Sam Fender's performance&nbsp;is the final piece of the jigsaw, walking through the same night-time streets, the unseen narrator of the boys' lives. In the Director's Cut we are featuring here, he is slightly more incidental to the action than&nbsp;in the official release. Ultimately, it is a charming and positive representation of youth and young male friendship.[imgtoken data:2]

Louis Simonon

Bardha Krasniqi

Brock Neal Roberts

Manoela Chaibai

George Telfer

OB Management

Agile Films

Semera Khan

Precious Mahaga

Sana Khan

Smera Kumar

Elle Lotherington

Nick Teulon

Barney Batchelor

Chris Starkey

Katya Bourvis

Kiloh Falby Clark

Ed Cooper

Assembly Rooms

Richard Fearon

Bruce Langfield

Black Kite Studios

Polydor

Digital Orchard

Rock

Sam Fender 'Getting Started' (Director's Cut) by Brock Neal Roberts

Sam-Fender-'Getting-Started-(dc)'-by-Brock-Neal-Roberts

KC Locke is back with an exhilarating promo for Pa Salieu and regular collaborator Aitch.&nbsp;The video for Bad boasts a whirlwind of stimulating visual imagery, with top-notch performances and glossy set design taking focus throughout.&nbsp;The pairing of the artists is a match made in heaven - on both the track and the video - and the playful performances paired with slick choreography - by Yin Yang Twinz - amp up the energy to new heights.&nbsp;[imgtoken data:1]

KC Locke

Lewis Nicholson

Swords & Eagles

Marisa Garner

Ella Taylor-Palfrey

Luke Goodrich

Matthew Emvin Taylor

Sean Lomax

Danny Usman

Lee Symington

Jenny O'Sullivan

Rebecca Lockwood

Hammah Sorcha

Jamil Shaukat

Yin Yang Twinz

Alex Gregory

No.8

Marisa Garner Associates

Fawaz Al-jabban

Warner Music

Cora Delaney

Pa Salieu ft Aitch 'Bad' by KC Locke

Pa-Salieu-Ft-Aitch-'Bad'-by-Kc-Locke

Nathan James Tettey channels a powerful grime superhero concept in his video for Ghetts' team-up with Stormzy on Skengman - with a little help from&nbsp;RUFFMERCY.Tettey weaves the charismatic performance of the two artists - with Ghetts in his Ghetto persona - into a narrative of stylised violence and retribution, delivered in a stark monochromatic vision akin to the darkest of superhero action movies, or Frank Miller's Sin City series.Cameo appearances by D Double E, Mist, Shaybo, and martial artist Michael 'Venom'&nbsp;Page also contribute to the idea of an alternative&nbsp;league of superheroes emerging on dangerous streets to protect the city - and this is sealed by a wonderful edit by Ollie Paxton, and work by the VFX team at Untold Studios.&nbsp;The final graphic flourish by the inimitable Russ Murphy aka RUFFMERCY completes the job. Having won an UKMVA for the video for <a href="https://www.promonews.tv/videos/2020/07/15/ghetts-ft-jaykae-moonchild-sannelly-mozambique-ruffmercy/66568" target="_blank">Ghetts' Mozambique</a>, his contribution on the third video for the rapper's highly anticipated new album Conflict Of Interest adds an understated element of comicbook-style fantasy&nbsp;to what is an already very strong piece. Sets the bar high on marquee grime videos for the coming year.

Nathan James Tettey

Annie Ayres

Sam Meyer

Lloyd Cook

Elisa Spigariol

Jake Buckley

Jakob Gierse

Lucinda Worth

Ollie Paxton

Yoomin Lee

George Reid

Ahmed El-azma

Tom Humphrey

Alex Grey

Benoit Paya

RUFFMERCY

Will Lyte

Grime

Ghetts ft Stormzy & Ghetto 'Skengman' by Nathan James Tettey

Ghetts-Feat-Stormzy-&-Ghetto-'Skengman'-by-Nathan-James-Tettey

In Meeks &amp; Frost's video for B***K, Pa Salieu embodies different aspects of black history, each one special and unique, all captured in a single take utilising motion control.&nbsp; &nbsp; &nbsp;The intricate blocking of all the various incarnations of Pa Salieu&nbsp;was only made possible via DoP Francis Lane and his team running an almost real time compositing workflow that delivered to monitors a draft composit of all the varios Moco takes.B***K closes with a homage to black queens where we see a giant lady towering over Pa.

Meeks & Frost

Freddie Barrass

Ato Yankey

Francis Lane

Louis Vella

Amir Mourfi

Jon Monroe

Dion Thomas

Las Bandas Be Brave

Justin Pentecost

Pa Saleiu 'B***K' by Meeks & Frost

Pa-Saleiu-'B***k'-by-Meeks-&-Frost

Amun and friends take time for some R&amp;R in a luscious country mansion, in Pip + Lib's promo for Done Me.&nbsp;Centred on empowerment and flipping the script on usual UK rap videos, the concept boasts a series of relaxed vignettes, each coming together to celebrate what it means to be female and in charge of your own story.&nbsp;

Pip + Lib

Afzhal Robbani

Murren Tullett

Barney Coates

Francesca Catalano

Callum Collins

Jonquil Lawrence

Regina Meessen

Nina Robinson

Bruno Downey

Yulia Bulashenko

Sony Music

Grant Sandy Phillips

Hip Hop

Amun 'Done Me' by Pip + Lib

Amun-'Done-Me'-by-Pip-+-Lib

Nos directs Pa Salieu's latest high energy number, paying homage to pre-Covid era club settings.&nbsp;Encapsulating the euphoria of unabashed partying and dancing - something of a distant memory for nearly everyone right now - the visual moves at a breakneck pace, getting right in on the breathless action.&nbsp;DoP Olan Collardy creates a sense of frenzied fun through the cinematography, utilising coruscating strobe lights and off-kilter camera angles to match the energy of the performance."I've been wanting to work with Pa Salieu for a long time and was really excited to jump on such a high energy track," says Nos.&nbsp;"The idea was to emulate the typical Gambian raves that Pa is so familiar with, but in the UK."I was excited to work with so many dancers in one video, the energy they brought was perfect for that dancehall vibe we are so familiar with."

Louise Clarke

Out Since Tuesday

Scott Claydon

Olan Collardy

Oliver Bingham

James Duffey

Amelia Stevens

Karla Quinonez Leon

Josh Homer

Jonny Thorpe

Glassworks

Park Village

Oksi Odedina

James Huthwaite

Dancehall

Pa Salieu 'Block Boy' by Nos 

Pa-Salieu-'Block-Boy'-by-Nos-

Sophie Jones&#39;s second collaboration with Etta Bond is an absorbing, cinematic slice of life which has the artist and her co-star A2 reflecting that appearances can be deceptive.With black and white photography by Oliver Ford, three apparently tough young men show that they are more than what they initially portray to the world. Meanwhile, Sophie Jones keeps it believeable intimated for Etta and A2s&#39;s performance.

Sophie Jones

Byron McNally

Partizan

Mayling Wong

Joe Browne

Tom Wynbourne

Oliver Ford

Ali Baines

Josh Tilley

Sal Redpath

Liz El-kadhi

Charlie Reddie

Homespun

Oisín O'Driscoll

The Mill

Mouthpiece

Oddchild Music

Etta Bond ft A2 'Surface' by Sophie Jones

Etta Bond ft. A2 - Surface [Music Video] | GRM Daily

Dan Emmerson captures an authentic slice of life of London-based Nigerian reggae-dancehall star Burna Boy - with&nbsp;Lily Allen popping around for good measure - in this vibrant, doc-style video for Heaven&#39;s Gate.It&#39;s also two for the price of one, as it segues seamlessly into Sekkle Down (ft J Hus), as the girls of the neighbourhood head out from the salon on a night on the town...

Dan Emmerson

Nick Hayes

Somesuch

Saskia Whinney

Martha McGuirk

Deepa Keshvala

Chris Punk

Esteban Gimpelewicz

Paulina Rzeszowska

Lisa Chau

Ben Crook

Speade

Tim Smith

Shadeh Smith

Atlantic Records

Reggae

Burna Boy ft. Lily Allen, J. Hus 'Heaven's Gate/Sekkle Down' by Dan Emmerson

Burna-Boy-'Heaven's-Gate-(feat.-Lily-Allen)/sekkle-Down-(feat.-J-Hus)'-by-Dan-Emmerson

Louis Tomlinson returns to his hometown of Doncaster &ndash;&nbsp;and brings Brooklyn-born Bebe Rexha with him &ndash;&nbsp;in Craig Moore&#39;s thoroughly enjoyable&nbsp;video for Back To You.Louis&#39;s journey back to his roots becomes a salute to his beginnings and upbringing, with Bebe providing the glamour, but not looking out of place in gritty South Yorkshire either. The pair finally get together on the pitch at the Keepmoat Stadium - where Tomlinson once turned out for his beloved Doncaster FC - and that&#39;s better than it probably sounds.It&#39;s down to Craig Moore&#39;s pop sensibility and canny direction that he makes the most of an unlikely setting, and&nbsp;performances where the bond of friendship between the singers feels authentic.

Craig Moore

Toby Walsham

FAMILIA

Natalie Uglow

Callan Green

Jess Doxey

Rob Hunter

Danny Matthews

Lee Martin

Jen Ainsley

Roxanna Gillani

Daniel Millar

Syco

Louis Tomlinson ft Bebe Rexha & Digital Farm Animals 'Back To You' by Craig Moore

Holly MacDonald

Stylist

18 videos featuring Holly MacDonald

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