Originally from Vicenza near Venice in Italy, Guido attended Italian Film School "Ipotesi Cinema" founded by acclaimed Cannes Festival Palm d'Or and Venice Festival Golden Lion winner neorealism director Ermanno Olmi.
He moved to London in 2000 to pursue a Creative career in the Entertainment business and set up a production company Chokolate Ltd with his business partner Caroline Khouri.

The last 23yrs were spent building a quality body of work between looking after live shows/concerts/musicals as Casting Director, Talent Manager, Creative Director, Graphics Content Producer, Producer, Guido has returned to his biggest dream, Directing music videos and music related content.

He settled in Los Angeles California in 2010 where he works under the new American branch Chokolate LLC.
He was part of Beyonce's creative team for 6yrs, other A list clients include Dania Ramirez, Macy Gray, Dionne Warwick, Nomad, Coldplay, Kelly Rowland, Rita Ora, Diane Warren, Pink, Katy Perry, The Band Perry, Mickey Guyton, Jennifer Lopez, Paula Abdul, Tamar Braxton, Brandy, D Sound, Mariah Carey, Usher..