Producer

Ellie Clapperton

Martyn Thomas draws the emotion from&nbsp;stripped-back 80s TV style performance by Holly Walker via lo-fi analogue visual effects.&nbsp;The video for Unsung features a wistful performance from the artist, captured through crafted, drawn-out shots. Thomas then adds distortion, glitches and colour saturation to the footage, a new take on vintage TV in-camera FX.&nbsp;[imgtoken data:1]"Throughout the whole creative process I was able to work really closely with Holly," says Thomas. "Having that collaboration with the artist, exploring ideas and ultimately defining the visual story we wanted to tell is essential to me."We established early on that we wanted to continue the lo-fi analog aesthetic we developed in our last project together. For Unsung I wanted to use video distortion to suggest the blurred, hazy nature of memory and nostalgia.[imgtoken data:2]"We went deep on video refs from the 1970s and '80s. Madonna's Live To Tell intro inspired the opening shot; Blondie's (I'm Always Touched By Your) Presence, Dear, played a part in styling; the performance tone was The Carpenters' Superstar; even a scene from Dirty Dancing."Post production got really experimental, coaxing this idea of diffused memory into an almost physical form was a lot of fun. Manipulating the images in real time with circuit bent hardware like a Tachyons+ Vortex or a random kit from the internet, dubbing to VHS and filming an old CRT TV."There is a lack of control with analog glitching, so a lot of happy mistakes occurred - and now I have all this weird equipment in my studio."

United Kingdom

Alex Carswell

Martyn Thomas

Dan Matthews

Alexa Haywood at Free Agent UK

Ramshackle Productions

Krunel Saadrani

Darren Ladbury 

Filip Adamczewski

Jamie Oliver Lia

Naz Sonmez

Danyal Kadir

Electric Theatre Collective

Dance

Electronic

Holly Walker 'Unsung' by Martyn Thomas

Holly-Walker-'Unsung'-by-Martyn-Thomas

Set in a tube train, where they are sharing the carriage with people shrouded in plastic sheets, pop band New Rules perform Ghost Town (no, not that one) in the video directed by Devon Kuziw - nominated at last month's UKMVAs for his sweet video for <a href="https://www.promonews.tv/videos/2023/04/06/grentperez-us-without-me-devon-kuziw/81083" target="_blank">grentperez</a>.&nbsp;&nbsp;“The image of these plastic ghosts has been something in my woodshed for a while," says Kuziw. "When this track came along touching on themes of feeling unseen in the company of another, it was irresistible.”

Ellie Clapperton

Producer

3 videos featuring Ellie Clapperton

2023 (3)

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