Director's Representation

Mouthpiece

Shot over a period of three&nbsp;weeks in India, taking in eight cities - Pune, Chennai, Hyderabad, Bengaluru, Mumbai, Shillong, Kolkata and Old Delhi - and all 'shot' by Ed Sheeran himself (on Snorricam) comes the video for Sapphire."We decided to shoot a music video for Sapphire whilst on tour [in India]," explains Dan Curwin, Ed Sheeran's longtime video commissioner, who also produced this video.&nbsp;"Every day was a new challenge and we covered an enormous amount of locations."From a Bollywood backlot to the rooftop of the old spice market in Delhi, to riding a scooter, a beach, going on a river boat, a dive bar, a chai shop, riding in a rickshaw, football and cricket, and more. Everything was a last minute hustle and total chaos. What could [possibly] go wrong?&nbsp;:)"[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Ollie Ireland

Liberty Shaw

Hilary Owen

Liam Pethick

Dan Curwin

Nic Minns

Johnny Tully

No.8

Atantic Records

Ed Sheeran 'Sapphire' by Liam Pethick

Ed-Sheeran-'Sapphire'-by-Liam-Pethick

A street corner comes to life in Taz Tron Delix's uplifting showcase for BRIT-winning singer-songwriter Myles Smith.In the video for Gold, Smith is front and centre among a growing group of revellers on an LA street intersection. It's a bright, colourful and resoundingly upbeat scene to reflect the surging joy in the song. And the setting also allows Smith's&nbsp;unassuming personality to emerge on-camera&nbsp;in a charming fashion.

United Kingdom

Annabel Bennett

Charlie Morris

Wendy Hou

Auden Albloosh

Taz Tron Delix

Amanda Mcdonnell

Kode

Kat Cattaneo

Shane Moore

Ava Rikki

Nathan Killham

Dave Gelb

Evan Brown

Ali Pensyl

Shawn Mccloskey

Gino Varisano

Hanna Hamilton

Fre Howard

Ali Ciotto

D-fran

Whitehouse Post

Alex Gregory

Harbor Picture Company

Singer-songwriter

Myles Smith 'Gold' by Taz Tron Delix

Myles Smith - Gold (Official Video)

Loyle Carner embarks on a dreamlike journey in the self-directed video for the lead-off track from his forthcoming hew album.Loyle (real name, Ben Carner-Loyle) is tucked up in a child-sized bed as the video for Lyin' starts. As water begins to drip onto his head, the bedsheet becomes a device to set him on his travels. He finds himself in bed in the sea, then back asleep, waking up, leaving a public bathroom and entering a rush hour crowd of commuters and then - in a moment of brilliance -&nbsp;rising above everyone else.[imgtoken data:1]Eventually he finds himself walking into a crowded theatre and onto the stage where his bedroom is the set - and he walks back into the room.&nbsp;Throughout, Loyle is talking about the pressures and pleasures of fatherhood - a central theme of the new album&nbsp;hopefully!&nbsp;So the video is itself a surreal exploration of fatherhood, where both&nbsp;inner child and grown-up self are still figuring things out. It leaves things open-ended and unresolved, a cue for the viewer to get closer to Loyle Carner's new music.&nbsp;&nbsp;

Toms Jansons

Laura Adamovica

Maya Kilic

Chris Anthony

Luke Smith

Ben Coyle-Larner

Ayomide Alli

Spindle

Theresa Adebiyi

Zhan Zharoff

Mattias Rudh

Mayling Wong

Bogdan Krutov

Kristaps Dombrovskis

Ivars Trautmanis

Evgenia Hamudajeva

Anna Marija Abrosimova

Nik Kohler

Cabin Editing Company

Simon Bourne

Company 3

Mad Nomad Collective

EMI Records

Hip Hop

Loyle Carner 'Lyin' by Ben Coyle-Larner

Loyle Carner - lyin (official video)

A boy spirals headlong into&nbsp;PinkPantheress's tartan-patterned world in Ethan &amp; Tom's captivating mixed-media video for Illegal.When the boy - played by Sekou Diaby -&nbsp;opens a box of jellies and offers one to Pink, she declines. Sekou eats one, and then trips out into a vibrant animated dreamworld - comprised of Pink's unmistakeable sillhouette against rapidly changing tartan (or plaid) designs, that distinctive, Y2K-influenced aspect of her personal style. Certainly enough to put his poor head in a spin.Playfully flipping&nbsp;between the live action and the animation - created by Black Anime Animation Studio - it's a superb showcase for Pink, both&nbsp;the astute songwriter/producer and blossoming&nbsp;pop star. Ethan &amp; Tom have zeroed in upon the incisive storytelling and deadpan wit of her lyrics, her attitude and iconic look, with humour&nbsp;and visual invention.&nbsp;Following their wacky adventure last year for another unique British musical talent - <a href="https://www.promonews.tv/videos/2024/09/03/geordie-greep-holy-holy-ethan-tom/87942" target="_blank">Geordie Greep</a> -&nbsp;this is another big step forward for the directing duo into the pop world. They have done themselves - and the marvellous Pink - proud.[imgtoken data:1][imgtoken data:2]&nbsp;

Grace Snellock

Simon Donnellon

Black Anime Animation Studio

Claudia Celeste

Milena Agbaba

Ethan & Tom

Brooklyn Adebowale

Will Cousins

Partizan

Kirstin Cruickshank

Mark Lane

Jack Hamilton

Chris Kelly

Tuncer Ozdemir

Jaz Lanyero

Amanda Marie-rose

DOMA

David Martinez

Warner Records

Lauren Mills

PinkPantheress 'Illegal' by Ethan & Tom

Pinkpantheress-'Illegal'-by-Ethan-&-Tom

Harv Frost directs a gripping promo&nbsp;for indie rock outfit Black Honey where lead singer Izzy Baxter Phillips is a prisoner, confronted with&nbsp;a barrage of distressing&nbsp;scenes.Rather than Hitchcock - as the songtitle might suggest - the&nbsp;video for Psycho&nbsp;pays homage to&nbsp;Kubrick - in particular the notorious 'aversion therapy' scenes in A Clockwork Orange. Like Alex in the movie, Izzy is similarly strapped to a chair, repeatedly forced to watch a fast-cut montage of&nbsp;traumatic imagery, monitored by Establishment males, played by her bandmates.&nbsp;&nbsp;&nbsp;Izzy falls into a hallucinatory cycle,&nbsp;catching eye of a shocking image - and it is quite a shock - as she is led to the chair. She gives a captivating performance as her&nbsp;mental state deteriorates, and then escapes her captivity to find the paraphanalia driving her torture.But is she a Psycho? Harv Frost draws the viewer&nbsp;closer to Izzy and keeps the viewer guessing right till the end.&nbsp;[imgtoken data:1]&nbsp;

Katie Harris

Enrica Miller

Harv Frost

Henry Richmond

Bad Bones Films

Jed Clist

Adam Singodia

Lily Roberts

Daragh Mccann

Rowan Hutchings

Omar Ragab

Macy Trieu-Dingle

Viktoriia Kostruk

Dasha Taivas

Johnny Richards

Tim Smith

Rascal

Luca Brewster

Black Honey 'Psycho' by Harv Frost

Black Honey - Psycho

Harv Frost directs a thought-provoking promo for New York rock band&nbsp;Sunflower Bean, addressing a song about the complex aftermath of trauma.The video for&nbsp;There's A Part I Can't Get Back sees the band members in vintage blue-hued vignettes, performing and working together to push a statue across a church, from the darkness back into the light. Its a symbolic action that reflects the powerful sentiments of the song.A powerful visual,&nbsp;which steadily builds&nbsp;to a beautifully cathartic, healing moment.&nbsp;The triumphant efforts of the group represent&nbsp;their solidarity,&nbsp;supporting one another through disorientation and recovery.&nbsp;“This song is about the lasting scars of grooming - the parts of yourself that are stolen and the anger you carry because of it,” explains frontwoman Julia Cumming. “I didn’t want to write a song about being healed, I wanted to be angry about needing to heal at all.”

Jack O’mullane

Jai Durban

Crista Simiriglia

Lottie Lindsay-Beavan

Liv Kininmonth

Natasha Duursma

Anita Okpongete

Irys Steel

Ant Belle

Emily Leggett

Ayopo Abiri

Geri Docherty

The Quarry

Sunflower Bean 'There's A Part I Can't Get Back' by Harv Frost

Sunflower Bean - There's A Part I Can't Get Back

Harv Frost directs an absorbing girl-meets-girl promo for Manchester rock band Picture Parlour, where vocalist Katherine Parlour makes a play for the girl of her dreams - bandmate Ella Risi - at a Northern Soul club.Taking place at the fictitious venue&nbsp;The Parlour, the video for Who’s There To Love Without You?&nbsp;is an atmospheric ode to youth and finding yourself, and all the strangers and adventures along&nbsp;the way.Intimate, in-your-face camerawork by DoP Adam Singodia and a breathless edit&nbsp;by Geri Docherty&nbsp;help to build the energy and suspense, as Katherine finds her initial advances to the club's DJ (played by Ella)&nbsp;rebuffed.Frost's skill with dramatising the world of the bandmates and their characterisation grounds the fantasy in a recognisable - if brilliantly heightened - reality. And she&nbsp;provides this&nbsp;sapphic and sensual tale with an explosive finale...Katherine knuckles down&nbsp;to the cause, eventually leading to a return to the Northern Soul&nbsp;night at The Parlour - and a steamy bathroom stall hook-up.[imgtoken data:1][imgtoken data:2]

Jack O'Mullane

Renäta Fabri

Chrissi Smith

Mykola Bulavskyi

Rose Lucas

Sam Johnson

Ollie Pearson

Jess Averbeck

Andi Chu

Electric Theatre Collective

Rock

Picture Parlour 'Who’s There To Love Without You?' by Harv Frost

Picture-Parlour--'Who’s-There-To-Love-Without-You?'-by-Harv-Frost

British-Ukrainian director Liakh imagines the suffocating life of an immigrant in London for Ukrainian-Canadian artist Question4Later.The video for Eastern European 2&nbsp;delves into the Eastern European experience in London and its struggles in this mixed-media piece. Photos of&nbsp;immigrant-owned London businesses and the artist’s childhood photos are intercut with live actions scenarios with&nbsp;Questions4Later - while eating, in a church, at the wheel of a car - being held in a chokehold in every scene he is in.&nbsp;A visual metaphor for the mental and financial strain experienced by many&nbsp;Eastern Europeans, and especially Ukrainians,&nbsp;in the past few years whilst struggling to survive in London, Liakh and his Ukranian DoP Ilya Maksymenko&nbsp;also recruited members of the&nbsp;Ukrainian grassroots MMA community&nbsp;ViBURNUM - who have&nbsp;made London their new home&nbsp;- to execute the chokehold in different scenes.That adds another&nbsp;element of authenticity to what is a powerful,&nbsp;thought-provoking piece about the immigrant experience.&nbsp;&nbsp;

Sam Webster

LIAKH

Phelan Moeller

Ed Bishop

Ilya Maksymenko

James Smith

Liam Reardan

Tim Swaby

Dominic Phipps

Mykola Shurin

Questions4Later 'Eastern European 2' by Liakh

EASTERN EUROPEAN 2 [Music Video]

<h3>The Mouthpiece-repped director on working with her idols, moving from Edinburgh to London (with geese) - and the need for greater mental health support to cope with the demands of the industry.</h3>Rianne White is a multi-faceted creative whose extensive list of credits as a director and editor include music videos for Young Fathers, Aurora, Ellie Goulding, Lola Young and The Proclaimers, and the short film Sugar For Your Tea, showcased in festivals around the world. In the past few months Rianne has added&nbsp;two exceptional videos heralding the exciting return of well-loved bands - Franz Ferdinand and Black Country New Road.&nbsp;&nbsp;&nbsp;Rianne has also worked for the TV series Outlander and the short film Nevada, directed&nbsp;by Ruth Paxton, as a choreographer and&nbsp;has collaborated on impactful projects&nbsp;including the Scottish campaign United To Prevent Suicide.&nbsp;Her work consistently explores themes of the ever-evolving resilience within identity and the need for connection with our people, our planet and our inner worlds.Having recently moved from her native Edinburgh to London she now gives us a glimpse into her&nbsp;own world via the SNAPSHOT Q&amp;A. And you can find out what she thinks is 'sagacious'. What a great word...Name: Rianne WhiteBirthday: 2nd November 1991Where did you grow up? Edinburgh, Scotland.Place of further education and course (if any)? I never thought I would go into further education after leaving school as quickly as possible at the age of 16. But impulsively, years later, I took possibly the longest route (a casual 10+ hour trip) to Falmouth University to study a BA in Choreography. It was here that I taught myself film through the lens of physicality and movement. Those were some wild years on the coast.Where do you live now? I moved to London 6 months ago.Name a film or video or other creative work that had a huge influence on your career choice?I remember being very (very) young and finding the VHS of <a href="https://www.imdb.com/title/tt0073812/?ref_=nv_sr_srsg_0_tt_8_nm_0_in_0_q_tommy%2520movie" target="_blank">Tommy (1975, Dir. Ken Russell)</a> and being completely fixed to the screen. The scene of him crashing through the mirror into the swimming pool embedded itself in my brain and conjured this curiosity into how cinema can punctuate inner worlds so deeply and beautifully.&nbsp;[vidtoken data:0]I don’t think I could understand a lot of what I saw at the age I was, but I remember whispering to myself that he was now free. Weightless in water. Transformed. I haven’t watched it since - I fear it would be like brushing your teeth right before a great coffee. Don’t want to spoil the memory.<a href="https://www.imdb.com/title/tt0091369/" target="_blank">Labyrinth (1982, Dir. Jim Henson)</a> was another one that made my expansive imagination feel seen in many ways as a child. David Bowie has always featured throughout my life beamed in through the womb to each postcode we lived in. It was wonderful to understand him here so young. My Scorpio only child gripped onto this with both hands, finding the theatrics energising and brilliant.<blockquote>Madonna's&nbsp;Frozen was such an important and inspiring visual for me.</blockquote>I also recall pre-double digits in age when I saw Frozen. NOT “the cold never bothered me anyway” one, but Madonna’s music video released in 1998 (Dir. Chris Cunningham). It permeated my mind in how she moved, the endless desert, birds and hounds - this was such an important and inspiring visual for me. The understanding and knowledge of music videos seeped into every pore, I was instantly addicted to where the music took the artist — what world, what shape of movement and if I was so lucky, which animal would find its way on screen alongside them. I was hooked![vidtoken data:1]What were the important first projects for you, in terms of a learning experience and getting noticed, or a foothold in the industry?Life had been turbulent in my early to mid-twenties, shaped by family traumas and the discovery of mental health, with all the frills that come with it. I distinctly remember being at home in Edinburgh, staying with my mother at the time, when I received a message from Young Fathers' management about a potential music video.Within days, I was trotting down Leith Walk to meet them in their studio and discuss ideas. It was such an instant click, and as they played Lord&nbsp;through the speakers, I honestly felt an arrival within myself and instantly knew how important and essential it was for us to create art at this time.‘If wishes were horses, then beggars will ride’. The concept started with a rocking horse, and evolved into the wonderful Alloysious horseback on Magic. It was a dream producing, directing and editing this piece and waking up post-release explosion of news.[vidtoken data:2]This journey took me around the world to film festivals, landed the work in publications I had idolised, led to meetings with production houses, and ultimately resulted in signing with Partizan globally for three years. Most importantly, it brought me back to life, reigniting my focus on the power of the arts. If you ever have a moment, listen to Lord at full volume on headphones. It is magic.Best film(s) you saw last year?<a href="https://www.imdb.com/title/tt27503384/?ref_=nv_sr_srsg_0_tt_8_nm_0_in_0_q_perfect%2520days" target="_blank">Perfect Days (2023)</a> - this is like the book on the shelf that catches your eye to read time and time again before finally picking it up EXACTLY when you need it most. This Wim Wenders film, released 2023, gave me so much joy recently. I had sore cheeks from smiling all through it as its poetry and meditation of gratitude held by Kōji Yakusho’s character is so profound and understood. This is a deep inhalation, a tapping on the shoulder to open your eyes to what is around and find what truly brings you joy.[imgtoken data:1]<a href="https://www.imdb.com/title/tt27367464/?ref_=nv_sr_srsg_0_tt_4_nm_4_in_0_q_kneecap" target="_blank">Kneecap (2024, Dir. Rich Peppiatt)</a> - this film triggered a constant ‘fuck yeah!’ reaction throughout. It combines the ingredients of electric film-making and cast - crowned by a story routed in language, defiance and legacy. Liam Óg, Naoise Ó Cairealláin &amp; DJ Próvai are stand out.<a href="https://www.imdb.com/title/tt10236164/?ref_=nv_sr_srsg_0_tt_1_nm_7_in_0_q_The%2520Girl%2520with%2520the%2520Needle" target="_blank">The Girl with the Needle (2024, Dir. Magnus von Horn)</a> - hardcore trauma wrapped in the most stunning cinematic ribbon. Vic Carmen Sonne is mesmeric, and watching her veiled in black and white throughout her performance was such a treat. I enjoyed this, although I needed to hotbox myself in sage and incense after to bring my heart rate down.[imgtoken data:2]Favourite song/album/music artist in the past year?<a href="https://www.kaetempest.com/" target="_blank">Kae Tempest</a> holds a rhythm in my heart. Everything they do is just hitting a frequency and appetite for lyricism I don’t often feel absorbed within anywhere else. I am constantly in awe and grateful to have spent time with this beautiful mind and person. And Doechii’s album <a href="https://open.spotify.com/album/60UzB8mOCMpc7xkuJE6Bwc?autoplay=true" target="_blank">Alligator Bites Nevel Heal</a>&nbsp;is sagacious. Offt. I love sticking this on.I am also a playlist addict. Last year's eclectic Christmas generational hotlist holding its weight through 2025 is studded with Tori Amos (Precious Things – one of the greatest tunes), Depeche Mode, Warren Ellis, Radiohead, Biig Piig, Nao, The Cure, Yeah Yeah Yeah’s, PJ&nbsp;Harvey to Khruangbin.<blockquote>It's alarming that in this line of work you’re constantly advised not to be overly political.</blockquote>Favourite music video/videos in the past year?<a href="https://www.imdb.com/title/tt33029917/?ref_=nv_sr_srsg_0_tt_1_nm_0_in_0_q_All%25C3%25A9gorie%2520Citadine" target="_blank">Allégorie Citadine (aka An Urban Allegory)</a> - a short film, directed by Alice Rohrwacher &amp; JR, that's a beautiful exploration through the eyes of a child. This has so many great moments, and the child actor has one of the most beautifully expressive faces.[imgtoken data:3]I loved the Jungle series of music videos by directors J Lloyd [and Charlie Di Placedo], choreographed by Shay Latukolan and shot by the babe that is Tasha Duursma. Absolute tunes!Conceptually, I loved <a href="https://www.promonews.tv/videos/2024/02/28/kasabian-call-waxxwork/85468" target="_blank">Waxxwork's Kasabian's music video</a> which features a skydiver jumping out of a helicopter with the video of the band playing real time on the phone screen as it hurtles towards earth. There have been so many debates involving AI, and here is an example of how the magnitude, bravery and craft of an idea is as awe-inspiring as its final results when pulled off ‘IRL’.[vidtoken data:3]What was (or usually is) your favourite night out last year? The nights out that start with the side eye ‘lets go for one’ and then transpires into new found friends, a lot of dancing and uncontrollable laughter.In terms of the music video-related jobs of the past year or so, what were the most rewarding creatively, and why?<a href="https://www.promonews.tv/videos/2024/11/25/franz-ferdinand-night-or-day-rianne-white/89168" target="_blank">Franz Ferdinand's Night Or Day</a> was, hands down, one of the best experiences all round. From the first listen I was transported to my youth in T in The Park and being in the bounce of the crowds to Take Me Out&nbsp;in the Scottish cry of ‘here we, here we, here we fucking go’ and having them echo throughout Scotland and beyond. It’s such a defining moment to collaborate with artists whose music has illuminated parts of my life - and even more incredible to work with them on home turf in Scotland, in the very place where they recorded the music. Woah![vidtoken data:4]I have so much love and respect for everyone involved and couldn’t be more impressed by the incredible individuals who make up Franz Ferdinand. Alex, Audrey, Bob, Dino, and Julian are such genuine souls, and they made this experience truly unforgettable.It was also a real treat that Alex foraged potatoes and rosemary from his garden and rustled them up for the crew - true gent! What a bunch of legends. I’m so grateful for the treasured new friendships with these wonders and can’t wait to hear what’s next! Their The Human Fear&nbsp;record, released earlier this year, is an absolute rocket - get it in your ears![imgtoken data:4]Above: Alex Kapranos, lead singer of Franz Ferdinand,&nbsp;picking rosemary - shot on 35mm&nbsp;by&nbsp;Rianne White.Another absolute dream was working with Black Country, New Road on their beautiful song Besties. Never have I been so happy to be stood in a field with mud up to my thighs, grinning while filming.This all came through a spark ignited with the song itself from the first listen. I remember responding to it by writing about my childhood bestie Sophie (of almost 30 years). We would write to each other often and mastermind ways to get back to each other after a devastating parting very early in our childhood when I moved back to Scotland. The understanding of female friendships was so pure and informed by the intricacies of map drawing and endless imaginative worlds with no care of distance. One deeply understood platonic love, one objective – finding your bestie.Meeting the band, and ideating with Georgia and Ginny was the most wholesome and beautifully shared moment as all the parts came together. Fireworks, hounds and the heartbeat of the harpsichord found us running across parts of Hastings and sharing a collective vision of dropping the world for your bestie. Black Country, New Road are truly brilliant![vidtoken data:5]What are your favourite other (non-mv) projects of the past year or so?Working with HUGO across two commercial projects was an incredible experience - a true testament to the energy and passion this kick-ass brand brings to set. I adore these wonderful people. It was a pleasure to work on their collaboration with Bella Poarch in Milan and to feel the electricity of creatives across stills, socials, and film - one huge dance against the clock unfolding in rapid succession.Their trust and support made the whole experience feel limitless and free. And of course, I was joined by my ride-or-die DoP, Tasha Duursma... Who, let’s face it, is an absolute radiant talent.[vidtoken data:6]Months later, we reunited for <a href="https://www.youtube.com/watch?v=Mvgwc5_Y9Q8&amp;t=26s" target="_blank">HUGO’s F1 Racing Bulls collection in London with Daniel Ricciardo and Yuki Tsunoda.</a> It was another perfect fusion of energy and creativity. Daniel and Yuki were hilarious and a joy to direct, and it was deeply humbling to be back with the HUGO gang once again.What’s the most surprising thing that’s happened last year?Waking up in a new postcode and calling it home is surprising, even when manifested and planned into boxes of books, art supplies and enough plants to oxygenate another planet. The move from Edinburgh to London by van was pretty smooth with my partner-in-crime through the crowds of The Fringe, several weather fronts and when hitting the open road under a migration of geese – also travelling south.A few days after my birthday last year, a notification popped up that a photograph I had taken was chosen to be exhibited in the <a href="https://www.glasgowgalleryofphotography.com/exhibition2025/women-in-photography" target="_blank">Glasgow Gallery of Photography’s Women in Photography&nbsp;collection</a>. It’s been magic to have a part of me up in Scotland while I am down here [in London], and the support from my favourite people.[imgtoken data:5]Most annoying/irksome thing that’s been going on this year (work-related or otherwise)?Honestly, with the world right now it feels impossible even to hold the word ‘annoying’ in context with how immensely depressing and heartbroken the state of humanity is – especially with our mass media exposure of the genocide of Palestinian people alongside the need for collective liberation against oppression of Sudan, Congo, Tigray, Lebanon, Yemen... and may other places that are being underrepresented by Western media. This sided with Trump and the far right - fucking kill me now. Beaming so much love to our LGBTQ+ beautiful queer community – I love you, I see you.It's alarming in this line of work (or any) that you’re constantly advised not to be overly political or let your mouth run on topics that might upset. It has been beautiful to come together with friends and family in creating noise and awareness. I am so grateful to those who sponsored and supported my ‘Stride For Palestinians’ fundraiser with Medical Aid for Palestinians and other links/sources shared. It’s the tip of the iceberg, but it's led to many conversations and modes of action. When life feels too overwhelming, I am so grateful for my community – the people who love the people, nature and freedom on this planet.<blockquote>The need for mental health support to alleviate the burnout spin of pressures and relationships across crew is HUGE.</blockquote>Your top suggestion to change and improve how the music video industry works?It feels like the ‘known thing’ that music videos don't have a lot of money and that to make a career solely of music videos is fundamentally not doable for the vast majority of people - unless you come from money/willing to give part/majority of your fee to the project itself. As a person that does not fall in this category it has been extremely hard to balance passion with financial security.There should be more support for creatives in the pitching process, empowering fees for time spent on creative ideation, especially in line with numerous treatment submissions. In all areas of production, from pre-to-post, the need for mental health support to alleviate the burnout spin of pressures and relationships across crew is HUGE. I have felt the machine of expectation in spells of ‘we need to get this across the line’ and the sacrifice of creative/payment, or the toxic positivity of ‘but this is a great opportunity/ you should be grateful’ in line with the amount of work required from craft and soul. It is the best job in the world to me, but it is hard work.I have been so fortunate with the people I have created with, and I have the upmost respect for the brilliance and empathy that exists within our teams. We need to support our creative minds better, and celebrate the meeting of music and film in the way it truly deserves for all artists involved.What are you looking forward to for 2025?Creatively I am pouring my heart into developing a short I have been dreaming about for years. I am so excited for this to evolve and grow with me and be able to collaborate with brilliant people. In a couple weeks I am off to Japan to celebrate my partner's birthday and see great friends for adventures seasoned with cherry blossoms, street photography, new tastes and culture.On my return, I want to hit the ground running and dive even further into the world of creation. There are so many musicians that have my inner world bouncing with inspiration and collaborations with brands that excite me deeply. I will be fully open for business in May 2025 and cannot wait for what is to come. Here we, here we, here we.....• Rianne White is represented for music videos by Claire Stubbs at Mouthpiece; watch more of her work <a href="https://www.riannewhite.com/" target="_blank">here</a>

Rianne White

THE SNAPSHOT Q&A: Rianne White

The Who - Tommy Can You Hear Me?/Smash The Mirror (Tommy: The Movie) [HD]

Madonna - Frozen (Official Video) [HD]

Young-Fathers-'Lord'-by-Rianne-White

Kasabian - Call (Official Video)

Franz Ferdinand - Night Or Day (Official Video)

Black-Country,-New-Road-'Besties'-by-Rianne-White

HUGO x Bella Poarch: A Glam Grunge Collection

Victoria (De Angelis)&nbsp;of Måneskin brings her rock 'n roll lifestyle - not to mention pole-dancing and hostage-taking - to sleepy suburbia in Iris Luz's raunchy and riotous video for T-Shirt.Featuring Canadian rapper Tommy Genesis and not-appropriately-named Miss Bashful &nbsp;- shot in a chintzy suburban villa with a pole fitted in the living room. It's unashamedly sexy, naughty, silly - shot largely on GoPro -style cameras - and highly watchable.When PC Plod arrives at the front door, following complaints about the noise, he doesn't stand a chance...[imgtoken data:1]

Sasha Hilton

Anastasia Gutnyk

Iris Luz

Aisha Kemp

Isabella Culver

Academy Films

Goncalo Soares

Benjo Leggett

Jennifer Byrne

Colum Ewart

Emily-jane Sheppard

Janina Zais

Fleming Mason

Fraser Twitchett

Okaystudio

Dance

Electronic

Victoria ft Tommy Genesis & Miss Bashful 'T-Shirt' by Iris Luz

Victoria, Tommy Genesis, Miss Bashful - T-Shirt (Official Video)

Reality and fantasy collide in&nbsp;Lucrecia's dazzling promo for JADE.&nbsp;FUFN continues JADE's conceptual narrative for this era - exploring the darker side of fame through irreverent, offbeat imagery and intimate storytelling.&nbsp;We see JADE with her on-screen partner, attending the Nick Grimshaw-hosted premiere of a film she is in, building layers of different characterisations whilst paying homage to her previous iterations.&nbsp;With a heavily surreal vibe, the video features an audience with their faces twisted in evil grins (reminiscent of&nbsp;Philipp Stölzl's 2003 video for Evanescence's Going Under) and stunning visual effects&nbsp;throughout.&nbsp;It's a blockbuster epic and a very welcome return to music videos for&nbsp;Lucrecia, who has been a pioneering creative in presenting the darker impulses of pop stars, from <a href="https://www.promonews.tv/videos/2019/10/30/ashnikko-ft-yung-baby-tate-stupid-lucrecia-taormina/61599" target="_blank">Ashnikko</a> to <a href="https://www.promonews.tv/videos/2021/02/03/bree-runway-ft-missy-elliott-atm-lucrecia-taormina/69286" target="_blank">Bree Runway</a>.And could a superhero film be on the cards for JADE in the near future? Given the breadth of characters she's played in her debut era, it wouldn't be a far stretch to suggest so.&nbsp;&nbsp;

Lucrecia

Emily Rudge

Two Happy

Fiona Bamford-Phillips

Lane Casting

Ross Hallard

Trim Editing

Luke Morrison

PRETTYBIRD

Blake John Wood

James Dyer

JADE 'FUFN' by Lucrecia 

JADE - FUFN (Official Video)

Sugababes are back with an instant classic, and a very slick promo from&nbsp;Dora Paphides.The video for Jungle finds the trio in a vast office space, where a menagerie of artistic vignettes unfold.&nbsp;Switching up between performance, choreography and abstract cutaways, it has all the markers of a classic Sugababes video, filtered through a mature, contemporary lens."I think I approached this video from a fan perspective," explains Paphides.&nbsp;"I’ve loved the Sugababes forever so this was an instinctive thing to do. I sort of thought, what would get me excited watching a new Sugababes video, and led with that instinct."The concept was an editorial/pop take on day and night. I wanted to create this sense of night time and things aren’t what they seem at night.&nbsp; This translated into these office scenes, where the band slowly break out and enter the rave. Blink, and you might miss something. I wanted to create this sense of being in the dark and misinterpreting something you’ve seen. Or being drunk and trying to remember what happened."I looked a lot at Kito Munoz’s work, previous Prada and Rick Owens campaigns... I wanted the classic pop video to have a fashion edge."[imgtoken data:1][imgtoken data:2][imgtoken data:3]

Sugababes 'Jungle' by Dora Paphides