Director

Ben Cole

Ben Cole directs a high octane dance performance by singer chi, in a South London gym.The video for Serotonin is a darkly atmospheric showcase for the new artist, with high contrast lighting and playful camerawork.&nbsp;Packed full of high-energy&nbsp;confidence, the video is a great match for the pulsating earworm of a beat.&nbsp;[imgtoken data:1]"The video was shot with a window of four hours to capture everything between classes [in the gym]," Cole explains."Malik, the movement director, worked alongside chi ahead of the shoot to perfect the choreography. These rehearsals combined with chi’s insane performance and stamina are what made the timing doable."DoP Sam Hooper’s fluid shooting style helped with the limitations and fast nature of the shoot. Other than the intro, Sam used only natural light. It was all these details that meant the music video was possible."

United Kingdom

Pavilion Works

Alex Magill

Sam Hooper

Morgan Faverty

Orlando O'Mahoney Morris

Malik Nashad Sharpe

Sam Hardy

DOMA

Nielsan Bohl

Dance

Chi 'Serotonin' by Ben Cole

Chi-'Serotonin'-by-Ben-Cole

Ben Cole directs an illusory, effervescent promo for regular collaborator Aidan.&nbsp;The video for I Don't Ever Want A Friend Like You is an underwater feat of performance, movement and cinematography, with&nbsp;Sam EH Hooper back on DoP duties.&nbsp;The dreamlike aesthetic is in the same vein as previous collaborations <a href="https://www.promonews.tv/videos/2023/04/18/aidan-myself-ben-cole/81168">By Myself&nbsp;</a>and <a href="https://www.promonews.tv/videos/2023/03/30/aidan-we-hug-we-sway-ben-cole/80988">We Hug We Sway</a>, but with a darker, more sultry edge.&nbsp;It's a mesmerising visual, and perfectly complements the ethereal soundscapes in the track.&nbsp;

Marko Vrbos

Reece Selvadorai

Resilience Studio

Grade A

Sam E H Hooper

Amal Omari

Kitt Sullivan

Ernie Griffith

Shan Snowling

Joanne Armstrong

Georgia Amodu Curtis

Aidan 'I Don't Ever Want A Friend Like You' by Ben Cole

Aidan-'I-Don't-Ever-Want-A-Friend-Like-You'-by-Ben-Cole

Ben Cole follows the transcendent promo for <a href="https://www.promonews.tv/videos/2023/03/30/aidan-we-hug-we-sway-ben-cole/80988">We Hug We Sway</a> with another affecting visual for Aidan.&nbsp;The video for By Myself is another melancholic, stripped back affair, largely formed of a singular tracking shot and pensive performance shots.&nbsp;Utilising the same abyss-like studio environment, the abstract video is a both a natural progression and aesthetic complement to the previous project.&nbsp;Singularly haunting and emotionally complex, it's a video you won't want to miss.&nbsp;

Daniel Bennett

Amelia Mara

Andi Chu

Tino Gwashavanhu

Aidan 'By Myself' by Ben Cole

Aidan-'By-Myself'-by-Ben-Cole

Ben Cole directs a transcendent promo for singer songwriter Aidan's We Hug We Sway.&nbsp;We see the artist perform in an abyss-like studio, posed on a rotating platform with a bare-bellied pregnant woman (Georgia Amodu Curtis) who masterfully wields several different martial arts weapons.Artfully composed and leaning into a heavily abstract, illusory aesthetic, the video is a mesmerising&nbsp;watch.&nbsp;Sam E H Hooper's&nbsp;filmic, enigmatic cinematography&nbsp;works in beautiful synchronicity with Cole's quick-cut edit and stylistic direction.[imgtoken data:1]

Alternative Pop

Aidan 'We Hug We Sway' by Ben Cole

Aidan-'We-Hug-We-Sway'-by-Ben-Cole

Ben Cole &amp; Odunsi (The Engine) direct a&nbsp;trippy promo for Half A Tab.&nbsp;Running at eight minutes in length, the short film opens with a group of friends getting ready to go out, and quickly culminates in a surreal night out full of futuristic fashion and chromatic visual effects.&nbsp;Taking place in an abstract, almost parallel world, the video has a haunting, unique vibe, and perfectly suits the Alté soundtrack.&nbsp;

Odunsi (the Engine)

Chris Murdoch

Prettybird

Juliette Larthe

Laura Carrion Del Pozo

Jake Hunter

Eve Carreno

Will Crafts

Alex Cullen

Katie South

Jermaine Ampomah

Endah Tche

Tiara Wada

Josh Chadwick

Final Cut

Myles Bevan

Time Based Arts

Makarov Aleksandr

Chuka Okonjo

Kodak

Alte

Odunsi (The Engine) 'Half A Tab' by Ben Cole & Odunsi (The Engine) 

Odunsi-(the-Engine)-'-Half-A-Tab-'-by-Ben-Cole-&-Odunsi-(the-Engine)-

Iconic pop video director Diane Martel joins forces with Franz Ferdinand frontman Alex Kapranos&nbsp;and Ben Cole to create the video for Billy Goodbye - taken from the Scottish rock band's forthcoming Greatest Hits album.&nbsp;The black and white concept feels&nbsp;experimental and evocative of early music videos, focusing on a group of characters who descend into a riotous party, full of bottle smashing, karaoke singalongs and melodramatic facial expressions.&nbsp;[imgtoken data:1]Glitchy performance setups, mixed formats&nbsp;and spliced cutaways add a textural element to the concept, aesthetically feeling very much like&nbsp;home-movie segments.The randomness of the content and iconography in several of these scenes also elevates the absurdist nature of the piece.&nbsp;

Ben Cole

Director

Videos featuring Ben Cole

2023 (4)

2021 (2)

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