2nd AC

Amy Dang

Thea Gajic directs a second promo for singer-songwriter Mychelle, exploring how we deal with the emotional turmoil of a breakup.&nbsp;The concept sees a young woman set up a camera in the corner of her house, just in time to capture her ex-boyfriend collecting the last of his things. From there, we see a montage of different moments - from dinner with friends through to arguments on the phone - all from the fixed vantage point the character set up herself.&nbsp;"I wanted to take the typical break-up story and use it to explore our self-obsession and what it might look like if we set up a camera to record ourselves in our worst moments," Gajic explains. "How self-aware are we? How self-aware do we actually want to be?"This question runs through the video, helping to give context to the narrative moments on-screen, and the eventual reset of the character's life, and her readiness to move forward.&nbsp;With a gentle, realistic aesthetic, it's a new spin on the breakup video, with plenty of engaging visuals throughout.&nbsp;

United Kingdom

Elena Muntoni

Manni Kaur

Thea Gajic

Micheal Newton

Greatcoat Films

Erin Corrian-Alexis

Ivor Alice

Sachin Parmar

Shaka Agina

Simon Oxley

Lara Olutunmogun

Michael Baugh

Jak Waughman

Ethan Turner

Andi Chu

Kieran Taylor-ford

Abi Corbett

FAMM

Singer songwriter

Mychelle 'Hurt' by Thea Gajic

Mychelle-'Hurt'-by-Thea-Gajic

Trinity Ellis directs a cinematic live promo for Shygirl's Cleo.&nbsp;The atmospheric visual features the artist draped in a magnificent feathered outfit, surrounded by a pastel-infused ethereal space.&nbsp;The performance is both elegant and understated, and the simplicity of the concept feels absorbing throughout.&nbsp;It's a live&nbsp;video which feels both traditional and contemporary - and oozes replay value.&nbsp;

Sarah Asmal

Holly Blakey

Nell Kalonji

Trinity Ellis

Lauren Mills

CEBE Studio

Vini Curtis

Kai Blamey Nguyen

Claire Burman

Celeste Doig

Rory James Cole

Richard Lames Lewis

Jason Dully

Ben Casciello

Virginie Moreira

Porsche Poon

Jamie Hodgson

Work Editorial

Megan Lee

Electric Theatre Collective

Matt Butler

Because Music

Shygirl 'Cleo (Live Performance)' by Trinity Ellis

Shygirl – Cleo (performance visual)

Lu Xiao Wei directs a punchy promo for Pianwooo and&nbsp;Ill&nbsp;Japonia, in association with Nowness.&nbsp;Filmed in a derelict industrial zone in London, Kawasaki is the meeting of two trailblazers from the UK Asian Underground scene.&nbsp;We see the artists run (t)rap burnouts together&nbsp;as they commune in the city’s forgotten spaces, with their crews behind them (WAV collective and Eastern Margins — the driving forces of London’s burgeoning East &amp; South-East Asian communities).Boasting fiery performances, exhilarating&nbsp;bike scenes and chromatic cinematography, the video moves at a breakneck pace, skipping any superfluous introduction and cutting right to the chase.&nbsp;Excluded from mainstream Western media and spaces, they run rings around the mainstream rap scene, trading bars in English, Japanese and Korean, combining to create and build their own community under the directorial vision of Lu Xiao Wei.

Lu Xiao Wei

Joshua Gan

Carlo Quicho

Jamie Oliver Lai

Christina Ivanova

Brook Williams

Jobi

Thierry Phung

Ailie Roberston

FAMILIA

David Zhou

Eastern Margins

Trap

Pianwooo & Ill Japonia 'Kawasaki' by Lu Xiao Wei

Pianwooo-&-Ill-Japonia-'Kawasaki'-by-Lu-Xiao-Wei

Trinity Ellis directs a mesmerising promo for Shygirl's latest track.&nbsp;Opening with an extended instrumental, we see Shygirl - real name&nbsp;Blane Muise - sitting on a platform in front of a projection screen, which loops lo-fi, candid footage of the artist.&nbsp;Diving into ethereal performance setups, the hypnotic aesthetic is achieved through striking VFX and glossy cinematography, whilst the glamorous styling and art direction elevates the fashion-forward style of the concept.&nbsp;

Joey Barlow

Jeremy Valender

Mark Gee

Kairo Jones

Connor Adams

Sarah Asmail

Virginie Pinto Moreira

Ysabel King

Alt-Pop

Shygirl 'Cleo' by Trinity Ellis

Shygirl-'Cleo'-by-Trinity-Ellis

The Trash Factory (James Arden)&nbsp;and Dan Smith, lead singer of Bastille, co-direct the promo for No Bad Days - a story of love, loss and the intersection of humanity and technology.&nbsp;As well as co-directing a Bastille video for the first time, Dan Smith plays a scientist who is trying to bring back the essence of his deceased love into the form of a robot - both played by Amber Jean Rowan. She gives a multi-layered performance, cycling through different characters and emotions with ease, while Smith matches this energy with his own seamless performance.&nbsp;Xander Mitchell's art direction elevates the piece to a new level, peppering the space with high-tech screens and gadgets, whilst ensuring the environment is still anchored in some sort of reality.The story, heaped with some familiar sci-fi movie references,&nbsp;also plays powerfully with the theme of the song No Bad Days, as Smith's audacious, ground-breaking experiment&nbsp;promises the end of misery - indeed the end of Death itself...[imgtoken data:1]

The Trash Factory

Dan Smith

Vanessa Mc Donnell

Lowkey Films

Kerry Green

David Wright

Benjamin Smith

Kristiana Zhekova

Milo Cosemans

Xander Mitchell

Minna Attala

Jonny Tully

Tag Collective Arts

Katie Gillard

Johan Barrios

Amber Jean Rowan

OB Management

James Hackett

Indie

Alternative

Bastille 'No Bad Days' by The Trash Factory & Dan Smith 

Bastille--'No-Bad-Days'-by-The-Trash-Factory-&-Dan-Smith-

Nicolee Tsin directs a nostalgic, sparkling promo for Amun's Mesmerised.&nbsp;Imbued with an on-trend 90's aesthetic, the video takes viewers from the car park to the roller rink, as Amun takes centre-stage in a flurry of vibrant performance vignettes.&nbsp;DoP&nbsp;Miguel Carmenes' glossy cinematography encapsulates the carefree vibes of the time period, whilst the graphic text adds a sense of authenticity to the aesthetic.[imgtoken data:1]"The video is a homage to '90s sitcom shows, further taking inspiration from film scenes from ATL," explains Tsin.&nbsp;"We wanted to make the visual as if it was a themed opening to Amun’s very own TV show but with a twist from&nbsp;Spring Breakers&nbsp;and&nbsp;Enter The Void."A vignette of life, culture, and community of the skating rink come together, topped with cute, customized rolling titles and bloopers."

Nicolee Tsin

Alessia Lendrum

Isabel Pritchard

Isla Considine

Miguel Carmenes

Dominka Besinska

Tiyana Henriques

Chaniqwa Brown

Nina Robinson

Oliver Whitworth

Elena Argiros

Lea Ogunlami

Sony Music

Tomasso Colelli

Kashmir Wickham

Candy Botendo

Amun 'Mesmerised' by Nicolee Tsin

Amun-'Mesmerised'-by-Nicolee-Tsin

Nicolee Tsin directs a breezy performance visual for Eloise's Enough.&nbsp;A fixed, high-angle camera captures Eloise across several pastel-hued studio setups, as she sings and moves in a mesmerisingly understated manner.&nbsp;The use of shaped lighting adds an extra sense of texture and depth to the concept, creating an alluring aesthetic fit for the pages of a fashion magazine.[imgtoken data:1]&nbsp;

Andre Wooz

Dijian Eccles

Jamie Gamache

Connor O'Hara

Luxmi Vijay

Danny Rumbelow

Ahmet Husseyin

Orlando O'Mahoney Morris

Aida García Vega

Massimo Filippi

Erin O'Garro

Amii Mcintosh

Elizabeth Owen Perry

The Mill

Denova Media

Connie Meade

Eloise 'Enough' by Nicolee Tsin

Eloise-'Eloise---Enough'-by-Nicolee-Tsin

Nicolee Tsin directs a dreamy one-take promo for up and coming pop sensation Eloise.&nbsp;Backdropped by the London skyline at sunset, the choreography-based visual explores the dichotomic emotions of falling for someone, and having it pan out differently than you had hoped.&nbsp;Adopting an old Hollywood-style theatricality in the movement, the piece feels warmly nostalgic, whilst also evoking universal feelings that each and every viewer will be able to relate to.

Lux London

Aida G. Veda

Amii Mctintosh

Jakub Franasowicz

Harbour Records

Cinelab Film and Digital

Eloise 'Who's She' by Nicolee Tsin

Eloise-'Who's-She'-by-Nicolee-Tsin

Eloise tries to move on from her past in the dreamy promo for Hungover, directed by Nicolee Tsin.&nbsp;Letting loose in a sun-drenched apartment building, we see the artist and two dancers move swiftly through several laidback vignettes, taking time for some R&amp;R after the breakup of a relationship.&nbsp;DoP&nbsp;Carmen Pellon matches the relaxed energy with gentle camera movement and bright, organic lighting, creating a dreamlike aesthetic where worries can melt away."Hungover is about reminiscing and forgetting an ex-lover," explains Tsin.&nbsp;"I wanted to capture moments where we indulge in quintessential pleasures - we dance freely in front of the mirror, we dress up, we daydream and wonder if we could be a kid again..."They gently reminds us to feel comfortable in our own skin and have a little more fun, just as the way Eloise makes us feel in her music."

Joe Starrs

Carmen Pellon

Ed Vijayavargiya

Marina Lewin R

Jonquil Lawrence

Connor Gaffe

Naomi Lake

Jessica Vile

Tomas Frigstad

Akhilesh Patel

Nathalie Zangi

Kane Klendjian

Soul

Eloise 'Hungover' by Nicolee Tsin

Eloise-'Eloise---Hungover'-by-Nicolee-Tsin

Nicolee Tsin directs a&nbsp;moving vignette of interrelated characters migrating and crossing paths, in her promo for Palindrome's Birds.&nbsp;Isolated to the world around them, these&nbsp;characters exist in a plane separate to their surroundings, in search of love, escape and meaning in the city of London.Stalked by an omnipresent camera, we are offered glimpses into each person's narrative, before being torn away to another timeline as soon as we get comfortable. Though this is done in a soft, subtle way in the video, it could represent the way society lets 'shiny object syndrome' bleed into our relationships with other people - as soon as something better or more interesting comes along, we can cut any previous ties and pick up where we left off with someone new.&nbsp;The concept is a beautiful and thought-provoking one, with stunningly executed cinematography from DoP&nbsp;Miguel Carmenes.&nbsp;

Kristina Pringle

Queen Banerbie

Sam Ferguson

Jay Notley

Riyam Salim

Mark Slobodian

Jay Notley, Andrea Buccelli

Junior Owuso

Electronic

Palindrome 'Birds' by Nicolee Tsin

Palindrome-'Birds'-by-Nicolee-Tsin

Lu pays homage to East Asian cinema in the explosive promo for Me &amp; U.&nbsp;Featuring a series of electrifying&nbsp;dance sequences - intertwining fight moves with modern choreography - the visual moves at breakneck speed, as we follow a character out to settle some unfinished business.&nbsp;DoP Sam Meyer nails the aesthetic, drawing inspiration from Hong Kong action films with vibrant red and gold colour palettes and frenetic camerawork.

Jerome Danvers

Odelay Films

Ben Falk

Marcel Myrtil

Sam Fullerton

Sam Meyer

Louis Vella

Max Edmed

Leon Pysora

Al Kashimoto

Elle Morris

Tim Smith

CHEAT

Carla Thomas

Guillaume Maurin-belay

Naomi Weijand

Micheal Lewin

Sony

Majestic ft Kelsey 'Me & U' by Lu 

Lu directs a charming, visually inventive promo for singer-songwriter Mathilda Homer's I Hate That I Love You So Little.&nbsp;Soft and ethereal, the visual has a fashion&nbsp;edge and a handful of subtle visual effects to elevate the minimalist concept.Multiple Mathildas appear in farmland&nbsp;countryside&nbsp;-&nbsp;a mixture&nbsp;of crops, wild flowers and the occasional looming&nbsp;electric pylon - lending the&nbsp;video a hazy, faintly magical&nbsp;atmosphere.[imgtoken data:1]

Amy Dang

2nd AC

Videos featuring Amy Dang

2023 (1)

2022 (2)

2021 (6)

2020 (4)

2018 (1)

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