Director

Alessandro Amaducci

Alessandro Amaducci directs a glitchy, hyperactive promo for French producer-duo&nbsp;Som.1.This concept is executed in a frantic amalgam of character performance and distorted textures, building to a riveting climax of pulsating strobes and split-screen edits - before a final scene with a sand timer running down.&nbsp;"There is no more time," Amaducci explains of the idea behnd the visual. "The countdown goes faster and faster. In a world inhabited by animals and few surviving humans, a final celebration of dance is staged. A post-apocalyptic fashion show. We must run. Dance. Until the end."A thought-provoking concept with a lo-fi, dystopian aesthetic that is haunting and alluring in equal measure.&nbsp;&nbsp;

R&S Records

Drum & Bass

Som.1 'Ultimatum' by Alessandro Amaducci

Som.1-'Ultimatum'-by-Alessandro-Amaducci

Is there still space for a revolution in a world dominated by social media? That's the question&nbsp;Alessandro Amaducci poses in this raucous promo for&nbsp;Kris Vanderheyden, aka Insider.&nbsp;The video is a pulsating, hyperactive blend of stock footage and lo-fi effects, which reflects the overwhelming stream of content we experience on a daily basis.&nbsp;As the video builds to a climax, references to revolution are peppered into the mix, suggesting another direction we could move in as a society.The video works on several levels, and there's plenty to dig into here, which makes it an even more fun experience to watch.

Belgium

Electronic

Insider 'Something Flash' by Alessandro Amaducci

Kris-Vanderheyden-(insider)-'Something-Flash'-by-Alessandro-Amaducci

Alessandro Amaducci directs an impressive animated promo for Paul Roux.&nbsp;The video for Bapteme sees an&nbsp;astronaut trapped in a cage&nbsp;of data, searching for something or someone. He eventually discovers a host of cyber insects creating another world, and another person waiting for him. The encounter between the two characters produces a technological reaction that helps free them.&nbsp;The glitchy black and white textures amalgamate with retrofuturistic design, creating something that feels ethereal and evocative. The splash of colour at the end perfectly represents the journey towards freedom, and a new world lying ahead of the characters.&nbsp;

Instrumental

Paul Roux 'Bapteme' by Alessandro Amaducci

Paul-'Roux'-by-Alessandro-Amaducci

Alessandro Amaducci creates a darkly futuristic animated promo for PROGedia, a mash-up of psychedelic rock and dance beats&nbsp;by&nbsp;Turin-based producer Fed Conti.&nbsp;In the video for Down, a group of lonely androids absorb&nbsp;the energy of the music of the past from a screen, producing a digital hybrid that tries to interpret the sights and sounds.&nbsp;The glitchy textures and unsettling atmosphere of the video perfectly encapsulate&nbsp;the haunting soundscapes of the track, and balances a bittersweet contrast of post-apocalyptic narrative&nbsp;versus our innate appreciation of music - even when our human bodies have evolved to android form.&nbsp;

Italy

Progressive

Experimental

PROGedia 'Down' by Alessandro Amaducci

Progedia-'Down-(original-Mix)'-by-Alessandro-Amaducci

Alessandro Amaducci takes viewers on a&nbsp;journey into the world of nocturnal paintings, in the video for PROGedia's We Are The Night.The haunting&nbsp;promo is presented as a dancing celebration of the night, with ethereal beings and patterns intertwining in a magical fashion.&nbsp;The hypnotic blend of textures, desaturated colour palettes and surreal visual effects amalgamates into an aesthetic that transcends the concept and leaves a lasting impression.&nbsp;

S Records

Alternative

PROGedia 'We Are The Night' by Alessandro Amaducci

Progedia-(fed-Conti)-'We-Are-The-Night'-by-Alessandro-Amaducci

Alessandro Amaducci

Director

Videos featuring Alessandro Amaducci

2023 (2)

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2021 (1)

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