Prolific Brazilian filmmaker and award-winning commercial director Vellas has expanded his relationship with global media, management and production company Anonymous Content to include branded content, commercial and music video representation in the US and UK.

Known for his cinematic scale, visceral storytelling, and striking visual craft, over the past decade Vellas has directed more than 150 global campaigns for brands including Nike, Apple, Coca-Cola, Leica, Ubisoft, Ford, Citroën, O2, Mitsubishi, Renault, and Rémy Martin, earning top honours from the industry’s most prestigious festivals, including Cannes Lions, D&AD, Clios, and Ciclope.

Last year, his music video for BK’s Diamantes, Lágrimas e Rostos para Esquecer (below) was nominated for Best Music Video at the Latin Grammy Awards and is currently nominated for Direction at the M-V-F Awards in Brazil.

His recent campaigns with Anonymous Content include spots for VW, a Stranger Things tie-in for McDonalds, and a Bridgerton-inspired film for AmBev’s Brutal Fruit, one of the first major spots to result from AB InBev and Netflix’s global partnership.

In 2023, his short film Shout received more than 100 international awards, including seven Lions at Cannes. His campaign #shutupdeath for Médecins du Monde also garnered multiple accolades, including a Bronze Film Craft Lion. His breakout project, the black-and-white Leica short Soul, earned multiple awards at Cannes Lions, D&AD, and the Clio Awards and was featured in the prestigious Saatchi & Saatchi New Directors’ Showcase.

In addition to commercial work, Vellas's credits include shorts and branded content for Google and Movistar, as well as directing episodes of series Arcanjo Renegado (2020) for Globoplay; Dom (2024) for Prime Video; and episodes of the second season of Criminal Code (2025) for Netflix. 

Vellas began his career as an art director before transitioning to directing, eventually founding the production company Saigon in 2014. He joined Anonymous Content’s Brazilian division last year as both a director and partner.

“We’re excited to support his vision and continue to scale his voice across commercial, music, and long-form spaces in the US, UK and Brazil,” says Anonymous Content Partners, Managing Director and Executive Producer Eric Stern.

• Watch Vellas's showreel at Anonymous Content here