Anonymous Content has signed Senegal-born director, writer, cinematographer, and photographer Samba for US and UK representation of commercials and music videos.

Samba has brought his unique lens to campaigns for some of the world’s most influential brands, including Nike, Apple, Google, Netflix, Adobe, TikTok, Warner Bros., Gucci, Prada, On Running, and Beats. Most recently, he turned his lens to sports brand Yonex, with a film that transforms tennis into a gladiator’s arena, using shadows and contrast to visualize the battles, trials and tribulations of the sport. His shots drip with woe and triumph in cool mono-chrome and saturation. Wind, sweat, and the sounds of the city add immense color to an already vivid film.

Samba’s work is defined by his poetic approach, emotional intelligence, and a profound visual language. A completely self-taught filmmaker, he is inspired by the traditions of Senegalese storytelling and shaped by contemporary cinema and digital culture. Samba explores the human experience with work that feels both mythical and intimate at once. Before he even raises a camera, he likes to start off his projects with poetry, translating emotion onto the page.

His latest short To Brooklyn And Back captures the shared feeling of Samba’s work, living between poetry and film. Born in the heat of a Brooklyn summer, it follows a woman reflecting on her love for a man. It’s a quiet, intimate piece, where every frame feels like a memory.

Now working between New York and Paris, Samba’s mission remains simple and ambitious: to keep learning, keep creating, and move the needle toward stories that audiences have never seen, or felt, before.

• Watch Samba's showreel at Anonymous Content here