Pulse Films have announced the signing of Paris-based Australian director Sinclair to the company's UK roster for music videos and brand content.

With a playful, tactile visual style rooted in authenticity and emotion, Sinclair's has already made her mark in music videos with noteworthy work for Adéla’s DeathByDevotion, Charlotte Plank’s candystores and the vibrant 2010s J-Pop inspired video for Mechatok x Isabella Lovestory’s She’s A Director. And her signing to Pulse comes fresh off the release of her latest music video for RAGE by French artist Ebony.

Hailing from Australia and based in Paris, Sinclair’s background in art direction and fashion shapes her meticulous attention to detail and fearless approach to storytelling. Drawing raw, powerful performances from talent with the likes of Dorian Electra to collaborations with fashion brands like Dich Henderson and GROUNDS.

“Sinclair is an absolute force to be reckoned with," says Millie O’Brien, Music Videos EP at Pulse. "Her impeccable taste level and unique creative vision shines through every frame. I’m so pleased to welcome her to Pulse and can’t wait to create incredible films together.”

Sinclair adds: “I am honoured to be joining Pulse, a legacy company with the audacity to be provocative. Collaborating with a team that has both vision and precision is invaluable as a director and I can’t wait to bring visuals and stories to life that resonate.”

• Watch Sinclair's showreel at Pulse Films here