new—land have signed Felix Scheynius for representation in London, Amsterdam and Scandinavia, completing his rise through the company to a full member of the directors' roster.

Scheynius's track record as a director includes his video for Prof Stranger's Time With Me - nominated for Best Music Video at the Swedish Grammys earlier this year. He has also collaborated with global brands, such as Volvo Cars, Puma and Hoka.  

After graduating from Beckman’s College of Design, Felix joined new—land as a director's assistant, where he's assisted and worked as a 2nd unit director on award-winning projects with directors such as Gustav Johansson, Marcus Ibanez and Laerke Herthoni. From there, he has shown directing flair of his own, exhibiting bold creativity and ambition, in commercials, music videos and other projects.

Mostly recently, he directed a global campaign for UNNA x HOKA, The Caterpillar’s Journey, featuring beautifully hand- drawn 2D animation by Gaia Alari.

“Felix has been a part of new—land for a long time and he’s a huge talent," says Erik Torell, EP at new—land in Stockholm. "We are so excited to see his career launch in the advertising and music video world.”

Felix Scheynius adds: “new—land has always felt like family. I started out here as a Director’s Assistant, learning the craft from so many of the great directors. Now I couldn’t be more excited to take the next big step – officially joining the roster myself.”

• Watch Felix Scheynius's work at new—land here