Award-winning multi-disciplinary artist Baloji has joined the roster of directors at Prettybird in the UK and the US, for representation in commercials and other projects, and fresh from his work directing a campaign for Patta x Nike.

A director, poet, rapper, singer, and songwriter, Baloji (above) was born in the Democratic Republic of the Congo and raised in Belgium. His debut feature film Omen won the New Voice Prize at the Cannes Film Festival in 2023 and was selected as the Belgian Academy Award submission.

He is also twice winner at the UK Music Video Awards, winning the Best Styling award for his breakthrough music video and short film Zombies - also multiple award-winner on the festival circuit - and winning Best Special Visual Project at the 2024 UKMVAs for AUGURE: Infinite Trolling, a visual album created to accompany the soundtrack to Omen, told from the perspective of the movie's characters.

Emily Rudge, Managing Director at Prettybird UK says: “Having followed Baloji’s career for over six years, I am so excited to be representing him at Prettybird. He is a true creative force, a polymath - one of a kind! From putting his talent to music, writing or directing - he does it all and with such originality. I can’t wait to see what beautiful work we create together.”

Baloji - currently in development on his second feature film, as well as a TV series with A24 - adds: “It is a great honour to work with Prettybird after years of collaborating with Emily Rudge, whose artistic sensitivity and loyalty to her collaborators I deeply admire. It was also a true pleasure to meet the US teams and the legendary Paul Hunter. I value their straightforward, unpretentious vision, free from empty promises, a rare quality in this ever-evolving industry.”

• Watch Baloji's showreel at Prettybird