London-based production company FRIEND has announced a new partnership with Hurry Sundown, the music video representation company founded by award-winning agent Sam Davey. 

The collaboration marks a new chapter for Friend’s music video division, expanding its reach and creative capabilities through Hurry Sundown’s distinctive approach to championing directors with labels and clients.

“We’re absolutely thrilled to be working with Hurry Sundown and Sam Davey,” says Luke Jacobs, founder of FRIEND. “Sam’s vision and commitment to championing unique voices in music video direction aligns perfectly with our ethos at FRIEND. Together, we’re looking forward to creating work that is as inventive as it is impactful.”

Sam Davey founded Hurry Sundown earlier this year with a mission to support and elevate exceptional directing talent in the music video space. The company has quickly gained a reputation for nurturing original, visually arresting directors and connecting them with the right artists and audiences.

“Having known Luke for many years now, I’ve always been blown away with the quality of work that FRIEND produce," comments Davey. "They have a roster of talent that continually evolves and embraces music videos in the right way, so I’m so chuffed that our visions have aligned and we finally get to work together.”

Hurry Sundown will now represent FRIEND’s roster for music videos, offering artists and labels a combined force of creative expertise, production excellence, and industry insight.

• Watch FRIEND's music video roster, represented by Hurry Sundown, here