Partizan signs Yasser Abubeker
Promonews - 1st Aug 2025
Yasser Abubeker, a director known for his his cinematic, surreal and emotionally evocative storytelling, has joined the roster at Partizan for music videos.
London-based Abubeker has directed videos for the likes of Kelela, John Glacier and Shygirl and branded projects for clients such as Burberry, Essence and Serpentine Gallery. His visual language is shaped by a lifelong fascination with pop and alternative culture, as well as his Eritrean heritage - elements that continue to inform the emotional depth and aesthetic texture of his work.
His work spans narrative film and bold, pop-driven pieces, yet remains unified by a distinct sensitivity to atmosphere, character, and tone. With a subtle, considered touch - and an ability to hold intensity and stillness in the same breath - he creates intimate visual worlds that feel cinematic, timeless and strangely familiar.
Yasser Abubeker is now signed to Partizan's global roster of directors for music videos.
• Watch Yasser Abubeker's showreel at Partizan here
Promonews - 1st Aug 2025