Pulse welcomes celebrated New York-based director Sean Price Williams to its global director roster, just as his video for Addison Rae's Fame Is A Gun is released, his third for the US pop star.

Williams is known for his uncompromising visual style and deep roots in New York’s independent film scene. His feature directorial debut The Sweet East premiered at Cannes, LFF and NYFF in 2023, to critical acclaim. More recently, he’s turned heads with a new wave of high-profile music videos, directing for Addison Rae's Aquamarine, Diet Pepsi and now Fame is A Gun, and for Sabrina Carpenter and Dolly Parton's Please Please Please. 

With a background as a cinematographer, Williams has shaped some of the most memorable visuals of recent years, lensing music videos for A$AP Rocky, NAS, Clairo, as well as commercials and notable feature films including the Sadie Brothers’ Good Time and Aidan Zamiri’s upcoming release The Moment. Having helped define the look and feel of groundbreaking filmmakers and musicians, he now steps into the director’s chair with a voice that’s unmistakably his own.

“Sean has a way of seeing the world that’s completely his own," says Rik Green, Global Head of Music Videos at Pulse. "His work carries this energy that’s both unfiltered and thoughtful. We love how he takes risks but never loses the story. Having him join Pulse feels like the start of something incredibly exciting.”

“I am honoured to be asked to be a part of a very hip legacy," he says. "Pulse has stood the test of time through severe turbulence of trends and chaos for media creativity. It has always been a beacon, and I’m excited to come aboard."

• Watch Sean Price Williams showreel at Pulse here