Pulse have announced the signing of Kojaque to its growing roster of directors, for music video and commercial representation.

Hailing from Cabra, Dublin, Kevin Smith - known professionally as Kojaque - is a renowned rapper as well as filmmaker. He has worn both hats throughout his career, directing the majority of his own music videos, notably, Casio, Town’s Dead - which picked up five Shark Awards, including Best Direction and Best Music Video - and most recently Eastside and The Ballad Of Jackie Dandelion.

Kojaque has crafted a bold signature style, storytelling that blends raw honesty with sharp wit, firmly establishing himself as a rising force and a Director to watch. And he has now made a bold leap in his filmmaking journey, directing a trilogy of videos for fellow Irish artist Kean Kavanagh, blending grit, humour and melancholy in his three-part portrait of Pa 'The Hips' Campion, a down-on-his-luck Elvis impersonator and Portlaoise kit man clinging to moments of small-town glory.

The announcement of Kojaque joining Pulse coincides with the release of the second chapter of the Kean Kavanagh trilogy, A Cowboy Song.

Rik Green, Global Head of Music Videos at Pulse Films, says: “I’m absolutely thrilled to welcome Kojaque to Pulse. His sharp visual wit and instinctive storytelling set him apart — it’s rare to come across such a distinctive voice. He’s a phenomenal artist, in every sense of the word, and we’re genuinely excited to be part of his continued evolution as a Director."

Kojaque adds that he is excited at the prospect of the new partnership. “I'm buzzing to be joining Pulse," he says "I know their work pushes boundaries and that's what I love doing in my work. Whether it's music, film, or art, I’m always chasing honest stories that resonate. Teaming up with a crew that backs that vision is exactly where I want to be.”

• Watch Kojaque's work at Pulse here