Twin sister directors Fa & Fon have signed to Pulse Films' evolving global roster for representation for music videos and commercials.

The London-based Fa & Fon Watkins have generated considerable buzz with their multi-disciplinary approach - rooted in their Asian heritage - blending moving image, graphic design, art direction, and photography. They have been having a growing impact in the music space, with recent acclaimed visuals for JADE and music video for Marina Satti, in addition to previous work for the likes of Tove Lo, Georgia and MØ. 

Fa & Fon’s portfolio also features collaborations with Converse, Adidas, TikTok, FILA, and the BBC, their work playfully transforms brand storytelling into a visual experience, maintaining a focus on platform, audience and what connects in a social-first landscape.

“Fa & Fon truly are a breath of fresh air in today's fast-moving creative landscape," says Pulse MD Jamie Walker. "They bring fashion, pop culture and cinema to the table, instinctively blending disciplines to create playful and striking films. We couldn’t be more thrilled to welcome them to Pulse.”

The directors have also expressed their excitement at the move. “Joining the Pulse family is an exciting next chapter in our creative journey," says Fa. "We’re always looking for new ways to craft immersive worlds, shape emotions, and create lasting experiences. Partnering with Pulse opens up incredible opportunities to explore new ideas and push our storytelling even further.”

Fon adds: “For us, storytelling goes beyond what’s seen on screen. It’s about creating a universe that stays with you long after the final frame. Pulse’s commitment to bold, boundary-pushing narratives makes this collaboration feel like the perfect fit, and we can’t wait to bring new ideas to life together.”

• Watch Fa & Fon's music video showreel at Pulse here