new—land have announced the arrival of acclaimed director AG Rojas to their roster for representation across the UK, Amsterdam and Scandinavia.

Renowned for multi-garlanded music videos for the likes of Bon Iver, Mitski, and Florence & The Machine, and branded films for Coca Cola, Powerade, Reebok and Nike, Rojas is one of the most distinctive and influential directors, who treats every medium he works in as an artform, bringing a soft and artistic sensibility that has helped establish him as a household name in the creative industry.

Rojas's creativity continues to evolve; his short film Godchild, commissioned by the Smithsonian Museum, tells the story of Duke Ellington, Louis Armstrong, Miles Davis and John Coltraine, through imagery and music. After last year’s release of Pare De Sufrir, a silent featurette on love and grief, his next film, Memory Casino, is due to come out later this year.

He now joins new—land - the production company based in Stockholm, Copenhagen and London - for commercials, branded content, and music videos.

Trine Pillay, MD at new—land London, says: “We’ve all admired AG’s work for many years at new—land; in fact he’s the directing hero of many of our younger talent. When we met him, it was so lovely to see what a genuine and passionate character he is, truly dedicated to his craft and his filmmaking. We’re beyond excited to welcome him onboard.”

“I’m thrilled to be joining the new—land team," says AG Rojas. "Apart from the people, I’m drawn to new—land’s focus on creating meaningful work which is driven by emotion and a love for humanity, an ambition I share.”

• Watch AG Rojas's reel at new—land here