Global digital marketing and creative agency WMA have announced the appointment of Mike O’Keefe as Global Vice President Creative.

O'Keefe, who left Sony Music earlier this year having spent nearly three decades running the music video commissioning department, has come on board at WMA in a creative and strategic consultancy role, joining a team with extensive creative experience, and to be an integral part of the company's continued growth. He will be focussed upon the development of the music offering of WMA Studios, the creative and production arm of WMA.

Having celebrated its 10th anniversary in 2023, WMA and WMA Studios, has worked with some of the biggest talent and brands including Gwen Stefani, Doja Cat, Justin Timberlake, Billie Eilish, Olivia Rodrigo, Mark Ronson, Dolly Parton, Louis Tomlinson, Kim Petras, The Rolling Stones, Lenny Kravitz, Netflix, Amazon Music, Live Nation, Adidas, Spotify and Disney.

O'Keefe will help oversee bigger 360 creative projects at a time when brands, labels, artists and management are looking for ways to create multi-platform suites of content and visual worlds for artists and brands. 

“The past decade of WMA has been the most incredible journey and we’re so grateful and proud to have worked with the most amazing array of talent and brands from all over the world," says WMA's Founder and Global CEO Seb Weller. "Having worked previously with Mike, I’m delighted to get the chance to work closely together again with such an experienced and talented professional and to continue to elevate WMA’s creative offering for all our partners.”

Global Vice President Crystina Cinti adds: “It’s incredibly exciting for WMA to be working with such a legend. Mike's credibility and experience in the industry is immense and he joins us at a significant time. A decade in and we are constantly evolving our creative
offering and tailoring it to the needs of our clients - the brands, artists, management and labels we are so lucky to work with. With Mike’s help we will continue to elevate our creativity!”

Over the course of his long career at Sony Music - where he became VP of Creative - O'Keefe has worked on thousands of videos with artists as diverse as One Direction, Kasabian, Little Mix, Dido, Faithless, The Manic Street Preachers, Primal Scream, George Ezra, Headie One, J Hus, Rag’n’Bone Man and Calvin Harris. In 2016, he was the recipient of the Outstanding Achievement Award at the UK Music Video Awards, to honour his huge contribution to UK music video production and creativity.

“I’m really looking forward to working with WMA who’s experience and reputation as a digital agency makes them perfectly positioned to provide labels, management and artists with everything they need in the rapidly evolving global music
environment," he says. "I will be concentrating on developing the music side of WMA Studios where my extensive experience music visuals production and commissioning will compliment WMA’s ambition in this important area.”