FRIEND has announced that director-duo bedroom have joined their roster for UK representation.

The directing team of Amir Hossain and Sören Harrison are renowned for world-building sharp and inventive visuals, their signature bold and zesty imagery characterising their output of music videos for big names including Arlo Parks, The 1975, Maneskin and Beabadoobee, as well as up and coming artists including Lava La Rue and Willow Kayne. 

Their work has won multiple awards and been honoured with nominations at the UKMVAs, including for Best New Director and Best International Rock Video. Bedroom have also worked with huge brands such as Converse, Superdry and Dr. Martens, as well as directing a recent global campaign for ASOS.

FRIEND MD Luke Jacobs regards bedroom's reel is a natural addition to the London-based company's eclectic and irreverent roster. “We’re stoked to have Amir and Sören join us," says Jacobs. "They are very much at the forefront of a new wave of directors breaking through into the industry with a fresh take on filmmaking, and have achieved so much in their career already. I’m excited about the next stage.”  

Amir Hossain of bedroom adds: "I've been a fan of FRIEND's work for a while. When looking for a new home we felt our work aligned very well with the team's vision and taste. I'm excited to create more together with such a great team."

• Watch bedroom's showreel at FRIEND here; for more on bedroom contact Luke Jacobs, John Rooney
 or Nicole Hartley for Music Videos