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CANADA sign Joe Howat

CANADA sign Joe Howat

Promonews - 7th June 2024

Director and photographer Joe Howat, the director of a series of acclaimed music videos for Downtown Kayoto, has joined CANADA's roster for exclusive representation, working across music videos, commercials, fashion films and stills.

Howat, born and raised in London, is known for his vibrant and modern work, with innovative technical and production design elements lending a sophisticated edge. His promos for artist Downtown Kayoto - for Lite, Came Thru and Run From You - dramatise the essence of the artist's personal story and emotive lyrics in an imaginative and visually inventive way.

Self-taught and inspired by cinema, with an eye for framing sharpened by his roots in photography, he is drawn to projects with a clear concept that allow him to tell a story through carefully considered visual techniques and nuanced performance. Well versed in the demands of shorter formats, he seeks to strike a balance between immersing viewers in stories and creating the kind of imagery that can capture their attention

"Joe's work seamlessly combines craft, technique, style and substance - a combination we can't resist here at CANADA," says Callum Harrison, Head of Music Videos and Content at CANADA. "His impressive videos for Downtown Kayoto are what caught our eye. We're thrilled to welcome Joe to the roster and we're excited to create more outstanding work together."

"I'm extremely honoured to be signed with CANADA... It still feels very surreal to me to be a part of such a strong group of creatives who continue to push the boundaries," says Howat. "It's very refreshing to see CANADA putting so much attention and effort into the creative ideas of their projects - I remember watching their recent Sirens video [for Travis Scott] and being in awe of the scale & ideas they managed to execute. This is a massive step up for me and I'm super excited for what's to come." 

• Watch Joe Howat's work at CANADA here

Promonews - 7th June 2024


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