After almost 30 years at Sony Music, Mike OKeefe, VP Visual Creative, will be leaving the company at the end of May.

O'Keefe started his music video career with Conspiracy Films in the early 1990s, followed by a stint as a producer at Oil Factory. He then joined Sony Music in 1995 as a producer/commissioner for Jamiroquai - one of his early projects was the classic video for Virtual insanity - before becoming a commissioner across all Sony labels.

Over the course of his Sony career, he has worked on thousands of videos with artists as diverse as One Direction, Death in Vegas, Kasabian, Little Mix, Leona Lewis, Will Young, Reef, Westlife, Finley Quaye, Apollo 440, B’Witched, Five, Tom Odell, Dido, Faithless, The Manic Street Preachers, Primal Scream, George Ezra, Headie One, J Hus, Rag’n’Bone Man, Mark Ronson and Calvin Harris. 

In 2016, he was the recipient of the Outstanding Achievement Award at the UK Music Video Awards, to honour his huge contribution to UK music video production and creativity, the award presented to him by Will Young. Now having led the team of music video commissioners at Sony Music for a remarkable period, he is considering his next move.  

"I’ve been lucky enough to have had an incredible career and have seen huge changes in the business," says O'Keefe, "But I still think music videos can still be one of the most creative and exciting areas of filmmaking."