Freddy Mandy, formerly of directing duo The Bobbsey Twins from Homicide, has joined SMUGGLER for global representation, outside of Australia and New Zealand. 

Mandy is a commercials director renowned for his cinematic world-building, dry humour, and deft VFX, with ads that include the award-winning Dirty Dancing ad for MoneySuperMarket, where Skeletor and He-Man become improbable dance partners. 

As The Bobbsey Twins from Homicide, Mandy and his directing partner Tim honed their creative talents as agency creatives at Mother London with notable spots including IKEA's Beds, IKEA's Cats, and their BBC ad for the Winter Olympics. Mandy has received awards from Cannes Lions, BAFTA, Clios, The British Arrows, among others, cementing his position as a standout talent.

“We had all been following Freddy’s work for some time," says Patrick Milling-Smith, CEO of SMUGGLER. "We collectively jumped at the opportunity to be working together. Freddy occupies a unique space of being genuinely funny, knows how to craft film, has the imagination to create worlds while possessing actual taste and wry nuance. 

"We are working with Freddy at a great moment in his career. There is a confidence and assuredness in his filmmaking with the added layer of having been a very successful agency creative for many years.  Very excited about the journey ahead."

Freddy Mandy adds: “I’ve admired SMUGGLER for a very long time, so when Patrick assured me that there
would be snacks on the table in all face to face meetings, I knew I’d found my forever home.”
 
• Watch Freddy Mandy's reel at SMUGGLER here