Blink have announced that Chloe Hayward, who directed the recent video for Say Lou Lou's You're The One, is joining their directors' roster for representation in the UK and Amsterdam.

After a prolific career on the other side of the lens, Chloe’s desire to dive deeply into authentic female stories led her to pick up a camera and begin to shoot and edit her own films. Shortly after taking the plunge in 2021, she was nominated as Shots New Director of the Year.

Chloe’s approach blends the truthfulness of documentary with timeless cinematic images, in a pursuit for the most vulnerable and human moments. Her background in theatre studies and time in front of the camera really show through in the emotion driven storytelling across her work in commercials, shorts and documentaries.

“I’m really so pleased Chloe has chosen Blink as the place to continue developing her unique voice," says Blink executive producer Patrick Craig. "Her work has an unwavering commitment to the art of visual storytelling, engaging audiences and elevating the narratives she explores. I found her films continued to leave a lasting impression long after the viewing finished, something that should see her thrive in the world of commercials.”

Chloe Hayward adds: "After following Blink and their knack for championing directors, as soon as Patrick and I started chatting, it was a no-brainer that their roster was the right place for me to call home. Their genuine love for storytelling and not being pinned to one genre is exactly what excites me as a director and I can’t wait to get cracking with Paddy and Paul.”

• Watch Chloe Hayward's showreel work here