The London office of Park Pictures has welcomed acclaimed director Roger Guàrdia to its roster. 

Guàrdia is renowned for creating hypnotically atmospheric worlds with a meticulous eye for detail in commercials and music videos. Born and raised in the suburbs of Barcelona, Roger got into filmmaking in his youth, making music videos for the most exciting contemporary artists in the underground scenes he was a part of.

He has collaborated with music labels Warp, Captured Tracks, and Sony Music, creating music videos for artists like Battles, Bad Gyal and Mourn, which have garnered him nominations for top awards including at the UKMVAs. Most recently, he directed Rosalía's collaboration with Romeo Santos on El Pañuelo.  

His commercial clients include the likes of Nike, UNICEF, Converse, Adidas and Stella McCartney. His 2021 campaign for Zara Origins – a visual experience based on Aphex Twin’s ‘Avril 14th’, in which the masters of the classical perform an arrangement of the song in a swimming pool, alongside a diverse cast of models wearing the brand’s collection – garnered numerous awards and nominations.

Guàrdia’s move to Park Pictures London signals an intention to focus on more European projects rooted in areas like fashion, music and culture, where he has established a solid presence and audience. He has spent the past three years being represented by the production company in the US. He is represented by CANADA in Spain and other territories.

“Roger is a director unlike any other on the Park roster,” says Park London's Managing Director Fran Thompson. “His unique perspective and style allows to engage on a whole new range of scripts and we’re excited to develop some agenda-setting projects with him and be part of his evolution as a director.”

"I'm happy to expand my relationship with Park Pictures and join them in London," adds Guàrdia. "I really like the team’s background, vision, and approach. I can't wait to collaborate and create good projects together.”

• Watch Roger Guàrdia's showreel at Park Pictures here