London-based creative production studio DOGEATDOG has announced the launch of it's new division marking its official entry into music video production, with the new department helmed by Natalia Maus as Head of Music Videos.

Based in London and with arms in Los Angeles, Berlin and Stockholm, DOGEATDOG has its roots in photography and film, with an eclectic, international roster of directors. The move into music videos is part of the company's wider expansion plans into creating original content, that also includes feature films, TV series and international service production. 

Natalia Maus has been appointed to lead the new division at DOGEATDOG, overseeing a roster that includes senior directors Stephen Agnew and Jack Whiteley, plus a stable of up and coming directors, such as Juliet Casella, Jade O'Belle and Tom Furse. The department will be repped by Carrie Sutton. 

The department will focus on creative projects across music, fashion, interactive art and short form film and will be repped by Belgian-born Maus, who has years of experience in UK music videos as a highly regarded commissioner, EP and producer.

Before the official launch of the new department, Maus has already been active on projects that have been produced through the studio, for Metronomy, Steve Mason, YUNGMORPHEUS and Aime Simone. "I’m delighted to finally announce the incredibly talented roster on our newly launched music video department," she says. "Some of the talent have strong backgrounds in making truly original work that got me excited about the music video format to begin with, but I’m equally excited about working with the newer talent and helping to forge their own individual styles."

Stephen Agnew is a director with a long pedigree in music videos, with his credits spanning from Futureheads and Drenge to Pale Waves. He has recently returned to the music video medium with renewed vigour and inspiration, on promos for Amber Arcades and Arborist. 

Jack Whiteley, who has just signed to DOGEATDOG, is the director of acclaimed and award-winning videos for the likes of Young Fathers, Aldous Harding, Little Dragon, The Staves, Spring King and Elton John, and has recently resumed as a solo director after a period working in a directing team as Dreamjob, including on videos for Metronomy and Flyte.

Jade O’Belle works in a variety of mediums exploring notions of identity, queerness and sexuality. Her films include her debut short Birthright, which explores her parental connection to Yoruba culture; and the video for Bodur's Gorgeous.

French multi-disciplinary artist Juliet Casella moved into filmmaking via photography and photo-montage, and having created art for a number of fashion brands, her vibrant art direction caught the attention of top British indie band Metronomy, for whom she co-directed two acclaimed videos last year, for Things Will Be Fine and Right On Time. 

Tom Furse is an AI artist and member of seminal British band The Horrors, whose work pushes as the edge of technology and art, pulling from a wide range of disciplines to create pieces for the likes of HAAi and Jon Hopkins. His recent work includes compelling music promos for YUNGMORPHEUS featuring Jimetta Rose's Where It Goes and Strabe's All My Heart.

"This has been an incredibly exciting twelve months for the company," says DOGEATDOG MD Ellie Goodwin. "We're in a new home in Soho, our team is growing at pace and we've got some insanely talented creatives joining the roster. Our focus now is really on developing new talent, so it made sense to create a department within which we can focus our energy on awesome ideas and craft.

"Like most people in our industry I've had a huge respect for Natalia and the work she does for years," she continues. "She has impeccable taste and we couldn't be more excited to have her and see what the new department brings to our output."

"I'm thrilled to be joining the growing DOGEATDOG team who are brilliant and dedicated to their craft - as well as working with the mighty Carrie Sutton," adds Maus. "Our combined skills and energy should be a solid recipe for great work and great fun." 

• Watch DOGEATDOG directors' showreels here