1stAveMusicVideo - the new music video division of international music video production studio 1stAveMachine - have signed London-based British-Jamaican director Ricky Rxse for global representation.

With a passion for capturing and documenting moments in time, over the past decade Rxse has identified and finessed his own unique style of creating pieces that showcases the Black experience in a balanced way, providing an alternative perspective to the stereotypical narratives, with elegance and grace. 

Rxse has collaborated on projects with Erykah Badu, Amaarae, Lianne La Havas, Skepta and Anaiis. He has also worked with a wide range of creative brands and individuals, including the V&A, Nike, Vogue, Land Rover, Burberry, Spotify, Instagram and YouTube, and has been interviewed in German Vogue. 

Kerry Smart, MD & EP of 1stAveMachine London says: “I’m thrilled to welcome Ricky onto the 1stAve roster. His work exudes aesthetic pleasure with a powerful and authentic tone of voice. I'm excited to continue that journey with him and build a beautiful body of work together.”

Ricky Rxse has added: “I am incredibly excited to join the 1stAve fam. Working alongside Kerry Smart and the talented team at 1stAveMachine is an amazing opportunity to take my storytelling to new heights. Their dedication to aesthetics, authentic narratives, and pushing creative boundaries aligns perfectly with my own artistic vision. I can't wait to collaborate and build a beautiful body of work together, creating impactful and memorable stories that resonate with audiences worldwide."

• Watch Ricky Rxse's showreel at 1stAveMachine here