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Meena Ayittey signs to KODE

Meena Ayittey signs to KODE

Promonews - 1st Feb 2023

KODE has welcomed Meena Ayittey to its directors' roster.

Known for her fascination with stories, and the study of human nature, Ayittey draws inspiration from a broad range of subject matter, including music, art, her experience as a black woman and the issues faced by the black community.

Based and from London, her work has seen her collaborate with Saatchi & Saatchi, Droga5, Grey, Ogilvy and Oliver,
working with clients such as GSK, Puma, Olat and Panasonic. An avid screenwriter, her long form projects, such as Mama, her Black Lives Matter film, has seen her win gold at 1.4 awards, recognised as a finalist at Ciclope and
shortlisted for the 2022 YDA’s.

Writing stories and making films is not only her passion, but has garnered her recognition within her field. Her award-winning documentary Black Creative looks at what it is to be Black within the UK advertising industry. It not only received praise for the press, but has been screened extensively across the globe - most notably at the Toronto Film Festival and the Independent Films awards.

All the Little Films, a short film directed and written by Meena was named the ‘Most Watched Film of 2021’ by Shots.

“I want to make films that reach into your heart and pull you in closer than you thought was possible,” says Meena
Ayittey. “Nothing beats the moment when someone watches something you've made and has and has emotional reaction that you can feel.”

Alex Harman, KODE's CEO, adds: “I’ve known Meena and her work for some time, so when the chance came up
to have a discussion about working together I was hugely excited. All of Meena’s work means something when you
watch it and for that reason I'm excited to see what we do together at KODE.”

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Promonews - 1st Feb 2023


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