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Sayna Fardaraghi joins Forever

Sayna Fardaraghi joins Forever

Promonews - 16th Sept 2022

Award-winning British-Persian director Sayna Fardaraghi has signed to Forever for music video and commercial representation.

Fardaraghi's captivating and diverse work is marked by gorgeous cinematography and a dream-like aesthetic. Her recent short film Waiting, won the Intel/Movidiam award for Best Director, and grabbed the attention of revered filmmakers such as Barry Jenkins and Nicholas Britell.

She has worked with the likes of Charles Jeffrey, Dazed Digital, WeTransfer and Charlotte Tilbury, and her latest short film, Kindred, is set for release later this year.

"Sayna and I met up, bonded over our love of ‘Worst Person in the World’, tahdig and many others things, and I knew I just had to make her mine!" says Forever owner and MD Sasha Nixon. 

"Thrilled to have Sayna join the Forever roster, we look forward to creating some great work for your tracks and briefs."

Sayan Fadaraghi adds: "Forever has been a dream taped to my wall for a year and a half. I’m so excited to finally be a part of a family and to have my work be seen. Hopefully providing inspiration for all the Persian creative girlies out there. Hard work, manifestation and perseverance really does pay off, even though it may take what feels like Forever!" 

• Watch Sayna Fardaraghi's work at Forever here

Promonews - 16th Sept 2022


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