KODE have announced the signing of Jonnie Malachi to their commercial roster for UK representation.

Malachi is known for his stylised comedic work in ad campaigns for Xbox, Hotels.com, Suzuki, Pizza Hut and most recently Simply Business. Back in the Noughties he was a highly prolific director of music videos - for the likes of Crookers, Aggro, Scouting For Girls, and many more - before progressing to ads via the route of commercial photography.

KODE... have promised me a Superbowl commercial.

“Joining KODE is very exciting," says Malachi. "It’s the perfect time to level up my comedy work - they’re hungry, passionate, committed to craft and have promised me a Superbowl commercial. They’re also very good-looking, smell nice and smile a lot. Plus I really like their logo, and their offices are lovely; exposed brick, a proper coffee machine…it’s nice spending time there away from my three kids. Warm, with lots of natural light and totally free. Result.”

Jack Goodwin, executive producer at KODE, adds: “Apparently all good relationships start with a slip into the DMs. Guilty. What started with a few emojis turned into a two hour phone call, in which time I experienced how hilarious Jonnie was and began to understand how much he cares about and is fascinated by people. I was falling. Our first date in sunny Surbiton resulted in our first baby together. I look forward to making many more.”

• Watch Jonnie Malachi's reel (and 'full bio') at KODE here