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SOB sign to Spindle

SOB sign to Spindle

Promonews - 12th May 2022

Spindle have announced that directing duo SOB have become the latest addition to the London-based  production company's growing roster of diverse creative talent.

SOB is the collaboration of Eseosa Ohen and Joe Shaw, who established themselves as music video directors with a series of acclaimed videos for soul singer Collard, and their video for Brit Award winner Griff's breakthrough hit Black Hole. 

Coming from a graphic design background, they are involved in various aspects of the creative process as well as directing; their multi-faceted output has led to Hunger magazine tipping them as "set to be one of the biggest names in the creative industry."

Ohen and Shaw began creating together while studying at Central Saint Martins, and later honed their collective voice working at magazine Modern Matter, working under creative director Olu Odukoya, who gave them the confidence to pursue their take on graphic moving image.

SOB’s vision began to evolve when London-born soul singer Collard entrusted them full creative and artistic control for his debut album Unholy, including album artwork, marketing and tour visuals - and a suite of dreamlike music videos, for the tracks Warrior Cry, Ground Control, Hell Song and Greyhound. This was followed by videos for Griff and for genre-spanning singer and rapper Hendrix Harris's Jeez.

"Working with Joe and Sosa is an artistically consuming and meticulous process," said Collard, of his collaboration with SOB. "They force me to think inside their world of design and quality. The two are obsessed with constant artistic evolution and without them inviting that obsession into my world the album would not have become what it is."

On signing to Spindle, SOB have said: "We’re excited to have Spindle as our new home. It’s a studio that shares our ambitions to create fresh, innovative and meaningful work whilst managing to care for people and
the environment. It’s a perfect fit for us and we can’t wait to grow and create with their amazing team!"

Greg Hackett, director and founding partner of Spindle, adds: "SOB are exactly what we’ve been looking for. They combine heightened visuals, with a true understanding of storytelling and their niche references are wildly creative. They want to make bold work, and we’re so excited to help them do that."

Promonews - 12th May 2022

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