London-based production company FRIEND have announced that Noah Lee has joined their commercials and music video roster.

Lee is an award-winning film and music video director, born in London and dividing his time between his birthplace and Los Angeles. His second video for US rapper 070 Shake has just been released - Lee and 070 Shake are pictured above on the set of Skin & Bones - which was co-produced by FRIEND and LA-based company HPLA. 

Lee wrote, directed and edited his first short at the age of 23 - which was then nominated for the Grand Jury Prize at AFI Fest - and he has gone on to win widespread acclaim and awards for subsequent work, being featured at festivals worldwide and gaining enormous credibility online, including several Vimeo Staff Picks and Best of Month selections. 

In 2020, his video for Nice To Have, his first for 070 Shake, won the Grand Jury Prize at SXSW. He has also garnered numerous UKMVA nominations in the past few years, winning a Best Newcomer award in 2016, as then Best R&B/Soul Video UK in 2021, for his video for Celeste's Tonight Tonight.

"It's an overused phrase, but Noah truly is a visionary filmmaker with the awards to back it up," comments FRIEND MD Luke Jacobs. "We're thrilled he's joined FRIEND."

• Watch Noah Lee's showreel at FRIEND here