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Danny Herman appointed new Head of Music Videos at FRIEND

Danny Herman appointed new Head of Music Videos at FRIEND

Promonews - 18th Oct 2021

Danny Herman has become the new Head of Music Videos at FRIEND, replacing Luke Tierney.

Herman arrives at the London-based production company to lead the Music Videos division, having spent the last five and a half years at Lux Artists, where he helped to build an impressive roster of HoDs. He succeeds Luke Tierney, who after six years as Head of Music Videos and EP at FRIEND, is leaving to become a freelance producer.

Joining Lux Artists three years after it's formation, Herman played a major role in its growth to be a major top talent agency worldwide. Now he has joined FRIEND to employ his experience in nuturing a range of talent in the world of music videos.

"I’m really excited to join the team at Friend and build on the great work that’s already been made," says Herman. "I’m looking forward to developing a new generation of young and diverse directors."

Luke Jacobs, FRIEND MD/owner, adds: “We’re stoked to welcome Danny to FRIEND - he’s a hugely talented and friendly dude, with an incredible eye for talent and development. We know we're going to do great things together.”

• See FRIEND's directors roster here


Promonews - 18th Oct 2021

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