Promonews - 8th June 2021

Pulse Films have announced the signing of directing duo Machine Operated, who have directed videos for Greentea Peng, Rejjie Snow and others, to its music video roster. 

Machine Operated are Nathan Taylor and Joshua Hercules. They forged their friendship in 2016, before officially establishing a creative partnership in 2018 through a mutual obsession with its design and imagery. Taylor and Hercules started working closely with young designers and new brands in London, Paris, Milan, Tokyo and New York, developing a DIY, unrefined video and photo aesthetic that eventually caught the eye of world renowned brands, designers and publications.

In the summer of 2020 the directors were given the chance to construct an idea and shoot a music video with Rejjie Snow and the late MF DOOM. The success of the Cookie Chips video led to another Rejjie collaboration for Mirrors, and other promos, for Grace Carter & Jacob Banks and others. These projects created a momentum that sparked a relationship with GreenTea Peng for whom they made two videos for in quick succession, including Nah It Ain't The Same, their first produced at Pulse Films. 

“There’s an endless list of reasons as to why this felt like home for us right now," says Machine Operated about their arrival at Pulse. "But most notably, the virtuous and authentic relationships that we’ve built within the Pulse Films family. That’s invaluable, and a commodity that we’ve been seeking for since we started making videos.

"Something that holds an equal amount of value, is the wide spectrum of work that they continue to cultivate. Their versatility within the medium of film is something we plan to adopt with our directing. Aspiring to express our interests in life and storytelling beyond promos and fashion. Expanding into documentary, narrative short and feature film spaces. We feel as though Pulse Films is the place for us to construct our foundation and launch ourselves upon this journey into.”

Rik Green, head of music videos at Pulse Films adds: “Machine Operated's depth of knowledge and technique, coupled with an incredible and clear aesthetic vision marks them as an exciting new talent, I’m incredibly pleased to bring to our roster."

• Watch the Machine Operated showreel at Pulse Films here

Promonews - 8th June 2021

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