Promonews - 30th Apr 2021

Agile Films have announced the signing of Dumas Haddad to their directors roster for music videos and commercials.

Haddad has already built a strong reputation for himself within the music and fashion worlds, shooting commercials for Guerlain & Footlocker x Fifa, as well as promos for Ghetts, Anaïs, Lonepsi and most recently rising star Priya Ragu. He has numerous accolades under his belts, including Vimeo Staff Picks, Kinsale Shark, Berlin Commercial and 1.4 On The Cusp of Greatness selection.

Based in London, Haddad excels in creating culturally resonant films, often turning his attention to reframing modern cultural narratives, using his sophisticated eye and natural story-telling ability to subvert expectation - frequently collaborating with DoP Olan Collardy to create texturally rich pieces which defy categorisation.

"I’ve been a fan of Dumas' work for a long time, so the possibility to work with him moving forward is an exciting prospect for me," says Precious Mahaga, Agile Films' Head of Music. "Dumas has been ahead of his time in pushing the boundaries of narrative, and I’m particularly impressed with the multi-dimensional way he portrays people of colour - an approach that resonates with me personally. He’s smart, detailed, and brings a beautiful nuance to all of his work. I’m excited for the world to see him progress even further." 

Dumas Haddad adds: "I’m exceedingly thrilled to join the Agile family and I felt an immediate kinship to Precious, Sana [Khan], Myles [Payne, Agile MD] and the team and fantastic work they've been doing. The team are true visionaries with a resounding ethos and astuteness in developing their talents, so I’m more than excited for this partnership.”

• Watch Dumas Haddad showreel at Agile Films here

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    Promonews - 30th Apr 2021

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