Promonews - 19th Mar 2021

Park Village have announced the arrival of Adam Booth and Leonie Ellis to it's management team as one of London's most established production company takes a bold evolutionary step to meet the demands of the modern landscape.

New divisions for photography, experiential and event divisions will be sitting alongside the traditional offering in commercial production - and more recently, music video production - that has been at the heart of the business since it launched, with its own legendary Regents Park-set studio space, in the 1970s.

The events division is now up and running, under the auspices of managing partner Jack Webb, already attracting global brands such as Frieze Art Fair, The Elton John Aids Foundation and regular clients such as Burberry and Vogue. A new photography division will launch soon, to sit alongside and complement the established film offering, and Room 6, Park Village’s experiential division run by executive producer Kirstin Cruikshank, embracing nontraditional film executions, technology and activations.

Adam Booth joins as managing partner/executive producer bringing with him a breadth of experience, having held senior positions across both production company and ad agency production departments. His experience spans film, commercials, documentary, online content and social production, including as exec producer at Engine Agency, working on accounts such as RAF and Moneysupermarket.

"I’ve always admired the work and reputation of Park Village and due to their unique set up with the studio and client relationships, I’m super excited about the opportunities to expand and capitalise on the changing shape of the industry," says Booth. "There’s no other production company in London offering the diversity of service and facilities that PV have on tap, and that opportunity for creative crossover has got me pumped for the future."

The opportunity to develop and take Park Village into the next chapter of its incredible history is very exciting.

Leonie Ellis joins Park Village as business development/executive producer, bringing 18 years of experience and insight to the role, having worked with some of the world's most respected broadcasters, film studios and production companies. Since moving into advertising production after some time in agencies she has worked for 2 top 10 commercial production companies, represented some of the industry's most exciting and noted talent and has consistently worked with the most awarded creatives, producers, agencies and brands.

"Park Village’s unique set up and talent has so much to offer," says Ellis. "With the creative landscape shifting the company is sitting in a sweet spot with its new and established creative divisions working together to serve the modern demands of production. The opportunity to develop and take Park Village forward into the next chapter of its incredible history and connect purposeful and fresh opportunities is very exciting. I am also delighted to be amongst a buzzing creative atmosphere that welcomes so much talent, craft and culture under one roof.

"Park Village is developing into a very exciting hub for creative enterprise - and not just commercial gain. The company’s ethical beliefs were also a match for me with a huge commitment to sustainability, inclusion and charity, and the opportunity to share our space and engage with the arts and charities who need it is the cherry on top."

Tom Webb, Park Village's managing director, says that the continual evolution of the company over its long history is a source of pride and excitement.

"The recent launch of Room 6, a non-traditional and experiential division, plus a new photographic arm, complements the company's existing Production and Events services," he says. "With all of this operating from our fully serviced central London studio space, and with Adam and Leonie now on board with their exceptional skills and experience, it is a very exciting time for the company.

"Adam and Leonie bring a huge amount of relevant experience with them and their collective skillsets and ambition are a great match for the company direction. I'm thrilled they have joined the PV family at such an important and exciting time."

• Park Village website here

Promonews - 19th Mar 2021

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