Promonews - 12th Jan 2021

London-based production company Greatcoat Films has launched a new animation, digital and interactive division called Greatcoat Studio, with an inaugural roster of creatives featuring multidisciplinary artist Zohar Dvir, animators Francesca De Bassa and Danni Marsh, and creative technologist Pierre Tardif.

Working with animators and filmmakers skilled in stop motion, hand-drawn and digital animation, as well as artists producing virtual reality and augmented reality, Greatcoat Films' Head of Production Sandra Spethmann and founder Simon Oxley say that the creation of Greatcoat Studio is the logical extension of the company's track record in this area.

“Greatcoat have always worked with animation and technology – from a Sigrid augmented reality video, to creating interactive content for the huge LED screens that framed the stage of a Metallica world tour,” says Oxley. “It’s the same spirit of collaboration, and mixing media and technology, that we want to bring to Greatcoat Studio's roster.”

Zohar Dvir, who creates both digital animation and interactive work, encapsulates the ethos of the new division. With a distinctive, self-taught animation style, and inspired by questions of philosophy and psychology, she blends two and three-dimensional elements with a healthy dose of surrealism. She has created music videos, games, installations and animated short films – including her recent piece, the tragi-comic Mercury’s Retrograde, which was recently awarded a Vimeo Staff Pick and featured in Creative Review.  

Also joining the Greatcoat Studio roster are existing friends and collaborators of the company, animators Francesca De Bassa and Danni Marsh, as well as creative technologist Pierre Tardif.

De Bassa, a director, designer, animator and editor who works across animation, montage and mixed media work, recently created videos for Sea Girls and a Jessie Ware visualiser.

Marsh is a 2D animator, illustrator and filmmaker who uses her hand-drawn work to explore emotion and the human form, and she has created visuals for singer Emily Burns, Tate x LCC, and the Fashion & Textile Museum.  

Tardif works across AR, VR and machine learning, with recent projects including the backgrounds for Bree Runway’s Damn Daniel music video and the coding behind the visuals for Django Django’s Spirals MGMT remix video.

“Greatcoat Studio will offer labels the chance to work with artists and animators creating striking animated and digital work,” adds Spethmann. “The Greatcoat Studio roster features promising new artists that span a range of new and traditional disciplines, from handmade and crafted work through to cutting edge digital methods that push the boundaries of what’s possible."

• View work from Greatcoat Studio here

Promonews - 12th Jan 2021

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