Promonews - 15th Dec 2020

Stink Films has announced that filmmaker and photographer Britt Lloyd has signed to the directing roster at Stink Rising as well as the company's photography roster.

Lloyd joins Stink's division for emerging filmmaking talent and music videos, having refined her craft as a director and photographer working for brands such as Maison Margiela, Nike, Tom Ford, Burberry, Chanel, Valentino, Armani and Equinox and artists and institutions such as Rambert, Kanye West and CHIC.

She is the first signing to the Stink Rising roster since the appointment of Hannah Bellil as global head of Stink Rising & Music Video. “We’re thrilled to be repping Britt," says Bellil. "Her and I first worked together years ago on fashion film projects at SHOWstudio and it’s been wonderful watching her career evolve; having an opportunity to now take things to the next level together is exciting."   

London based, British-born Lloyd finds filmmaking and photography the perfect mediums to explore themes of power, movement and the grace of human form, and her work has been featured in publications and platforms such as King Kong Magazine, SHOWstudio, V Magazine, Paper and Brick Magazine. Recent work includes the launch of the R-EA collection; ​Emporio Armani Illustrates Intricate Manufacturing Process Through Dance - A dialogue between bodies, objects and spaces.​ ​The HYPEBEAST campaign was directed by Lloyd and released last month.

"Britt’s exquisite eye for detail and her technical prowess really is a testament to the body of work already behind her," continues Bellil. "We look forward to translating her artistic sensibility into a commercial space."

Lloyd adds of the signing to Stink Rising: “​I’m at the beginning of my career and incredibly excited to realise my dreams and creative projects. I’m enthusiastic to collaborate with other new and emerging talents, to push boundaries and pioneer ground-breaking work. Stink are innovative and openminded, encouraging as well as supportive of new approaches to filmmaking; I can't think of a better place to embark on this journey than with Stink Rising!”

• Watch Britt Lloyd's work at Stink Rising here

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    Promonews - 15th Dec 2020

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