Promonews - 13th Oct 2020

Henry Scholfield, multi-award winning director of acclaimed videos for Stormzy, Dua Lipa, Rosalía, Billie Eilish and many more, has joined Academy Films for representation in the UK and Amsterdam for music videos and commercials.

Scholfield is one of the UK's leading music video directors, in demand with top artists around the world, for his distinctive, fast-moving directing style. He won the Best Director award, and his video for Stormzy's Vossi Bop won Video Of The Year at the UK Music Video Awards last year, and he has been a multiple winner of prizes at the leading industry awards for music videos for more than a decade. He is shortlisted for Best Director at the UKMVAs once again this year, with his video for Dua Lipa's Break My Heart nominated in three categories.  

Scholfield's directing career began in earnest in the late Noughties, with his music videos on the UK grime scene for the likes of Dizzee Rascal, Kano, Professor Green and Wretch 32. He went on to direct videos for a wide range of artists, perhaps most notably a series of ingenious videos for Belgian pop star Stromae, before starting to work with Dua Lipa. The video for her song New Rules won a D&AD Pencil, Best Pop Video at the UKMVAs, and has broken viewing records on YouTube, with over 2 billion views. 

Returning to grime, Scholfield directed the epic video for Wiley's Boasty early last year, before the all-conquering video for Stormzy's first no. 1 singer Vossi Bop. That was followed by the video for the grime star's Sounds Of The Skeng. In commercials he has echoed the pace and fluidity of his promo work, shooting for clients like Barclaycard, Budweiser, Gojek, Pepsi, Google, Converse, Stella Artois and many others. In 2018 he won a Cannes Lion for his powerful Red Cross film Rules of War.

"It’s a dream to be working with Henry," says Maurizio Von Trapp, Academy's' Head of Music. "His work has always stood out to me as the perfect marriage between art and commerce. I love the idea of making videos that get consumed by millions (billions even!) of people and yet retain both the technical expertise and artistic sensibility the industry so admires. There are not many directors that manage to tread the line so masterfully. We couldn’t be more excited to embark on this journey with Henry."

• Henry Scholfield's showreel on Academy Films website here

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    Promonews - 13th Oct 2020

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