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Shan Phearon signs to Greatcoat Films
Greatcoat Films have announced that Shan Phearon, director of videos for Ocean Wisdom, One Acen and others, has joined the company's director's roster.
Phearon - who's video for Ocean Wisdom's 4am was nominated at last year's UKMVAs - has also directed ads for numerous brands, including Adidas, Beefeater Gin, Red Bull and Converse.
The signing follows Phearon and Greatcoat's successful collaboration in making the post lockdown video for One Acen's Nigeria during the summer. He joins Greatcoat’s compact roster of eight directors which include the likes of Dir. Lx and Gemma Yin.
"Shan is one of those creatives you meet and are immediately transformed by their creative perspective," says Kareem Adeshina, Greatcoat Films's Head of Music. "He's wholeheartedly devoted to the craft. The wealth of his experience and insight allows for a blind trust in his creative steer on any project."
"Shan is an extremely driven director, with an infectious enthusiasm for his work," continues Greatcoat Films' MD Simon Oxley. "His encyclopaedic knowledge of film fuels his ambitious narrative and technical approach. Greatcoat caught the bug during our lockdown video calls after Kareem spotted his talent. It was a strange start to a new creative partnership, as we didn’t meet Shan in person until our first post lock-down production with him for One Acen’s Nigeria video!"
Shan Phearon adds: “I'm thrilled to be partnering with Greatcoat. This is a team with strong values and a roster that's representative. I see them as one of the most progressive creative agencies in the UK and look forward to doing new things with them.”
• Watch Shan Phearon's work at Greatcoat Films website here
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