Kode Media have announced the signing of music video and commercials director David M. Helman to their roster in the UK, and has completed his first project at his new home, a music video for BBC Music Sound of 2020 band, Inhaler.

Helman is renowned for his music video work that blends surreal and visually arresting images with nuanced narrative for artists such as Vince Staples, The Weeknd, James Vincent McMorrow, Gucci Mane, Michael Kiwanuka and Travis Scott. The new video for Inhaler's We Have To Move On, shot earlier this year in London, is an example of his ability to combine performance with conceptual cinematography techniques, in his first predominantly band performance video.

He also signs to Kode following the launch of his latest commercial project for Jordan, which adds to his ever growing commercial projects, having previously worked with brands such as Puma, GQ, Fox Sports and Havana Club Rum.

“We’ve been fans of David’s work for years," says Kode Media MD Alex Harman. "He and I had been chatting for some time, and we finally met in LA last year. We were keen to get a project under our belts before tying the knot, so I’m pleased to now be launching David off the back of his recent promo with Inhaler. It was a lot of fun having him here shooting in London with us in January, it’s great to have him part of the Kode Family.

Helman adds: “The team at Kode has an undeniable energy and a real drive for excellence that is infectious. I'm incredibly excited to be working with the Kode team in the UK.”

• Watch David M Helman's showreel at Kode Media here