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APA providing Covid-19 advice updates for production companies

APA providing Covid-19 advice updates for production companies

Promonews - 18th Mar 2020

The APA (Advertisers Producers Association) has a page which is regularly updating with information and advice pertaining to the unprecedented crisis caused by the worldwide coronavirus outbreak.

With shoots being postponed and cancelled due to the necessary restrictions on movements to limit the spread of the virus, the APA is offering advice to production companies about ensuring postponement and cancellation costs are met.

The APA is advising for producers of commercial shoots that "when contracting a production you should seek the agreement of the agency you are contracting with, as per their Coronavirus addendum.

On hiring crew for a production, the APA is advising producers to ask the following questions:

• Have you travelled abroad in the last 14-days? If so, where to?

• Are you aware of being in contact with anyone who has travelled in the last 14-days? If so where from?

• Are you aware of having had contact with anyone who has Coronavirus?

While primarily offering APA members advice regarding contracting commercials and managing the risks of Coronavirus effecting the production, the organisation has stated: "The same principles apply to music videos. The contract needs to say that if the production is relocated, postponed or cancelled for a Coronavirus-related reason, the label will meet the production company's costs. The label is therefore able to make an informed decision whether to take that risk, whether to look at changing the creative and production methodology to minimise the risk, e.g. by shooting in the UK with UK crew, or not making the video."

The APA is also providing updates on relevant Government measures to address the impact of the crisis. The latest features the announcement on support for businesses, relevant to APA members.

• APA Coronavirus advice page here

Promonews - 18th Mar 2020

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