FRIEND have announced that Spanish director Alex Gargot has joined the London-based production company for music video representation.
Greg Barth joins Friends Electric
Greg Barth, the Swiss-born, UK-based artist and director, has joined Friends Electric - the London & LA-based creative studio and sister company to Electric Theatre Collective.
Barth has won critical acclaim and awards for his work, including his three videos for Easy Life - Nightmares (above), Sunday and Nice Guys - and Rone's Wave ft Noga Erez. His 360 film The Future of Music was part of Vimeo's 360player press tour and won a Graphite D&AD and a UKMVA amongst others. His film for Microsoft, Child of the 90s has garnered over 48 million views on YouTube and counting.
With his command of different forms of animation, art direction and directing live action, Barth has become known for a an aesthetic embracing surreal and cinematic comedy. At Friends Electric he joins a talented London roster that includes Ewan Jones Morris, Future Power Station and Polynoid.
Barney Richard, EP of Friends Electric says: “I love Greg’s mind. I like his fingers too, he makes things with them. He’s the ideal human for Friends Electric’s culture - from his aesthetic, his energy, his ideas to the most wonderful array of scarves he wears. Such a perfect fit for us and what we’re building towards in the very near future.”
Greg Barth adds: “I’m excited! I love Friends Electric’s forward thinking and disruptive attitude - which is a perfect match for me - and I’m really looking forward to being part of this creative playground. Get ready!”
• Watch Greg Barth's showreel at Friends Electric here
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