Leading director's representation agency OB Management is partnering with the UK Music Video Awards, by sponsoring an award at this year's ceremony for the first time.

OB are sponsoring the award for Best Alternative Video - Newcomer, in recognition of the agency's role supporting emerging talent in the music video industry, at the UKMVAs ceremony, which takes place next Wednesday, October 23rd. 

OB Management is one of the the UK's leading independent management agencies, representing a handpicked roster of exceptional production companies and a growing portfolio of independent directors. The agency's passionate directors agents who have nurtured and developed some of the best music video and commercials talent from around the world. 

Founded in 2004 by Otis Bell, OB have always been at the forefront of the music video industry. With an incredible eye for talent, they have played an integral part in guiding the careers of some of the UKMVA favourites over the last ten years, including Oscar Hudson, Ben Newman, Josh Cole, Georgia Hudson, Emil Nava, Yann Demange, Andrew Donoho, and many more.

"It’s a huge honour for us to sponsor an award at this years UKMVAs," says Sam Davey, OB's head of music videos. "Having been a part of many new journeys for young directors, we know the pride and recognition that comes with picking up one of these awards or simply being shortlisted. 

"We’ve seen so much promising talent emerge from all the newcomer categories, often with limited budgets and resources. The level of creativity on display should be massively celebrated. Music videos remain the cornerstone of OB, a truly unique space of filmmaking."

This year's UKMVAs are being held once again at legendary venue The Roundhouse in London, on October 23rd, hosted by Adam Buxton. Tickets for the ceremony and aftershow party are almost sold out at time of publication. Check availability at the UK Music Video Awards website.